Aldo drops a price bomb after reduction by major rivals
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Loyalty is hard on the supermarket field. On the contrary, supermarket customers are a mixed group and are less loyal because times are difficult. Both supermarkets admit that as customers seek the best opportunities, they are in the highest shopping mode.
Customers do not like anything better than the price fight between supermarkets, but as Raymond claimed, this did not turn into a full -scale price war.
He believes that supermarkets are still “rational .. Supermarkets need to be a little crazy to make shopping loves love.
So who wins?
This month, Woolworths prices were 8.6 percent higher than in Aldi and prices in Coles were over 8.2 percent of ALDI. Raymond said that this is slightly below an average of 9 percent.
Following the response of Woolworths, Coles and Aldi, it did not continue with more special label price investment. Doing this erodes the profit margin, a non -popular result for shareholders.
This month, prices in Coles and Woolworths were more than 8 percent higher than ALDI. Credit: Getty
What this discount explosion suggests is that at least one competition level in the industry.
This is definitely playing optics for supermarkets accused of price treatment by politicians and there are calls to force the store to dispose of.
Both supermarket groups suffered brand damage last year, and many customers were accused of life cost pain (not always right).
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However, considering the price retaliation of Coles and Aldi to Woolworths last month to the Price Bomb, more investment in reducing prices can be productive against all players.
“We would wait for the next round [Woolworths’] Since we do not believe that Aldi will allow Woolworths or Coles to challenge low price positions, it will be more nuances instead of RAF -Price reduction in commodity -specific label products. ”
If the discount is removed from the equation, the Supermarket basket is a slightly different result compared to the three -month survey.
“Aldi had the best agreement for those who want to keep this winter comfortably, with the full basket of 14 non -special products costing $ 55.35. Woolworths was not far behind $ 58.92.
Without non -special, Woolworths had the cheapest chicken breast and pumpkin, Coles had the best agreement on apple. In IgA, according to Choice, you have paid less than three other supermarkets for carrots and garlic.
De Silva said, “The baskets cost $ 54.44. Coles, $ 57.67, then Woolworths 58.86 $ and IgA cost $ 67.54 $. Sil Silva says.
You need to shop for the cheapest result.
