6 wildest food trends of 2025, from luxury strawberries to butter-coated ice cream
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From luxury items selling for nearly $20 each to ribeye-munching babies, the food and drink excesses of 2025 reflected American culture in unique ways.
Viral videos, social media challenges, and wellness-focused experiments have pushed the boundaries of grocery aisles, coffee cups, and even high chairs.
According to some industry analyses, the global protein supplement market will reach up to $30 billion by 2025; There are no signs of slowing down as consumers pursue perceived health and wellness benefits.
PROTEIN PACKED COMFORT FOOD IS SHOCKING IN 2025, GOOGLE’S TOP 10 VIRAL RECIPES ARE ANNOUNCED
Whether driven by indulgence, health fads, or shock value, these six trends reported by Fox News Digital stood out as some of the weirdest and most talked-about snacks and drinks of the year.
Take a look at these.
Protein-packed foods and drinks soar in popularity in 2025. (iStock)
1. $20 strawberries
A grocery store in Los Angeles stunned shoppers by selling a single strawberry for $19.99.
Elly Amai strawberries imported from Japan are packaged in their own display case. While influencers praised its taste, critics dismissed the price as a “social experiment”.
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Some joked that it was “still cheaper than eggs”; This pointed to another crazy trend of 2025. Rising egg prices, fueled by disease-related supply disruptions and broad food inflation, at one point rose above $8 per dozen.
Luxury Japanese strawberries drew both praise and backlash after selling for nearly $20 each. (Elly Amai)
2. ‘Carnivore babies’
The controversial “carnivore baby” trend has spread across social media, with some parents feeding their babies butter, bone broth, sardines and even ribeye instead of traditional baby food.
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While some doctors have described the approach as ancestral and nutrient-dense, many pediatric experts have warned that cutting out fruits and vegetables could pose serious health risks for developing children.
Giving butter, bone broth and steak to babies has sparked controversy among pediatricians. (iStock)
3. Luxurious water
At upscale restaurants, water has become the new wine, with special water menus offering sommelier guidance on mineral content, acidity and mouthfeel. The prices of the bottles went from $11 to $95.
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Influenced in part by wellness trends and Gen Z’s drinking less alcohol, the “quality water” movement has attracted both admiration and ridicule as diners debate whether luxury water represents refined pleasure or is simply pretentiousness.
4. Protein concerns
The obsession with protein has continued throughout 2025, moving far beyond shakes and bars and into everyday foods and beverages.
Viral trends have highlighted protein lattes, clear protein shakes, and even Parmesan cheese slices as cleaner whole-food alternatives to bars and powders; However, dietitians warn that this frenzy is often driven by marketing and it is easy to overdo it.
Some say eating slices of Parmesan cheese is going too far. (iStock)
5. Ice cream dipped in butter
Connecticut-based Stew Leonard’s grocer sparked controversy on social media after unveiling vanilla soft serve cones dipped in butter, the ice cream covered in melted butter for a crispy, salty crust.
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Some viewers were horrified, while others were intrigued. Many admitted they were curious about trying it.
Store officials called the treatment “addictive” and “completely corrupting.”
Stew Leonard covers a cone of vanilla soft serve ice cream with “real butter.” (Stew Leonard’s)
6. ‘Full Beans’
“BeanTok” gained traction after TikTok users claimed that eating about two cups of beans a day improved digestion, mood and appetite control.
Experts said the benefits of this trend are largely due to fiber and resistant starch, which support gut health, blood sugar regulation and feelings of fullness.
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The craze reflects a broader resurgence of interest in fiber as consumers look for food-based ways to naturally improve digestion and metabolic health.
Fox News Digital’s Andrea Margolis, Khloe Quill and Angelica Stabile contributed reporting.
