Google faces US federal court trial over ‘harmful conduct’ allegations. Can tech giant avoid a business shake-up?

The US -based major technology company Google will face a Federal Court in Virginia, Alexandria on the allegations of using monopolistic power in digital advertising business as of Monday (September 22nd).

This hearing was examined by the US Department of Justice on an illegal monopoly in the online search system by the US Department of Justice. However, the case turned out to be in favor of the technology company after a hearing.

The US Regional Court Virginia Judge Leonie M. Brinkema will hear the arguments in the last case and eventually decide how Google’s monopoly will be corrected on some online advertising technologies.

Together with Google, the US Department of Justice will spend the next two weeks in court and present its arguments and evidence at a ‘remedy hearing’, which will try to make a decision on how to recover the fair market conditions in the technology industry.

According to the agency report, the judge Brinkema did not correct a timeline to make this decision; However, it is not possible to be done before the end of 2025 due to additional legal summaries and courtroom arguments that are expected to extend to November 2025.

What does the Ministry of Justice want?

According to A New York Times In the report, the US Department of Justice tries to force Google to sell the technology used to connect the company’s buyers and the dealers of the advertising space.

The report also stressed that Google suggested to change the advertising auction offer system in a way that benefit publishers using the platform.

The US Department of Justice aims to disintegrate the most effective and fastest way to underline a monopoly, which has been reported to be struggling with its competition and innovation for years.

What is the situation against Google?

The case, which was opened by the US Department of Justice in 2023, claimed that Google was trying to increase the dominant digital advertising business for the last 17 years.

Over the years, business has earned $ 305 billion in revenue, where Google advertising services contributed to the accounts of the parent company Alphabet. According to the agency report, Google’s digital advertising sales provide life vessels that keep thousands of websites alive.

Google reiterated that regardless of the judge’s decision, it would object to the company’s decision to label the advertising network as a monopoly. However, the news report argues that the appeal can not be held until the end of the remedy hearing ‘.

At the beginning of this month, in a monopoly claims against the United States, the US Columbia Judge Amit P. Mehta Regional Court decided that the company could continue to work as it is, but the search motor needs to limit the payment of the search engine to web browsers and smartphones.

Legal experts said that New York Times This judge Brinkema’s decision may disrupt $ 3.1 trillion dollars in Google’s business operations, and that the case is compatible with previously challenging antitröst decisions, which may facilitate the judge to take an aggressive action.