7-Eleven plans Japanese-style makeover with fresh foods across US stores

American 7-Elevens may soon resemble Japanese counterparts-fresh dishes and cult favorite items that have long attracted tourists to Tokyo’s markets.

7-Eleven Mother Company Seven & I Holdings plans to upgrade to US stores and adds to higher quality prepared foods like Japan’s beloved egg salad sandwich.

“We constantly emphasized our focus on food,” Fox News said to Digital. He said. “In Japan, fresh food explains more than 30% of total sales, dedi he said, helping strategy stores to earn about 30% more income per day than competitors per day.

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In the next few years, the company has allocated more than 13 billion dollars of international investment, most of them for upgrades and supplier networks to bring meals for approximately 13,000 North American stores.

In addition, the US plans to multiply more than 250 two per year and add 1,300 in the next five years.

“There is significant growth potential, but we must develop our organizational skills and work actively on these initiatives to fully realize this.” He said.

Japan’s 7-Elevens-Family is famous for everything from 22,000 countries to Bill-Pay Services. Compared, the US has a total of 9,500 stores.

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One of the best offers expected in this country is an egg salad made with fluffy milk bread and Kewpie mayonnaise.

A team -based team, CEO Stephen Dacus, who took the rudder in May, is already working with Japanese suppliers to replicate the recipe. He told the New York Times.

Hype fueled the wave of an online Foodie tourism.

In May 2025, Stephen Dacus became the president and CEO of Seven Holdings Co.. (Kiyoshi Ota/Bloomberg through Getty Images)

DC-based influencer Darcy McQueeny, Washington, DC-based influencer Darcy McQueeny, more than 4 million imaging, “I flew up to Japan to try only 7-Eleven.” He said.

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Egg salad and another fan favorite, strawberry and cream sandwich are stocked. In addition, other hot sellers such as Onigiri – a rice ball filled with fillings such as tuna and wrapped with seaweed – and examined a large fresh fruit option.

“And this is very affordable,” said McQueeny.

During the July visit to Tokyo, the Los Angeles model and the influencer Summer Marshall burned the same thing, also a squeezing bag, a sealed cup of ice and an icy latte internet a famous ice coffee hacking received ice cream to try.

Tourists and Tiktokers, from egg salad to strawberries and creams, boast of Japan’s 7-Eleven sandwiches. (Through Noriko Hayashi/Bloomberg Getty Images)

“7-Eleven in the United States could never do it,” Marshall took more than 1 million imaging Tiktok video.

The singer Sabrina Carpenter went to a Japanese grocery store in 2023 and received more than 600,000 likes in a video. “I wanted to make 7-Eleven Japan since I was born,” he joked.

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Crazy has led to a 5,000% increase in Google searches for “7/11 Japan” during the summer. Quick company, And some travel companies now offer guided market visits.

Despite Buzz, the US market can be more difficult. For decades, 7-Eleven has been mostly associated with gas drinks, snacks and sausage sandwiches.

Summer Marshall bought a fruit sandwiches and ingredients to make a viral coffee drink from Japanese 7-Eleven. (WRITE MARSHALL/@summer.Marshall)

Competitors tried and failed. Familymart closed US stores in 2015 after fighting to attract customers beyond gas station foods.

Dacus faces pressure to prove that the strategy will work. Seven & I recently rejected a $ 47 billion transfer from Canadian rival Aimation Couche-TARD.

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In addition to food upgrades, the company plans to expand the 7 Now delivery application.

Cultural differences also play a role. In Japan, small kitchens and apartments take people to the markets several times a day. Frequent Delivery – Usually two or three times a day – keep shelves full of fresh food, a non -standard logistics model in the USA

Darcy McQueeny was amazed at the purchasability of Japanese 7-Eleven. (Darcy mcqueeny/@darcymcqueenyyy)

“There is significant growth potential, but we must develop our organizational skills and work actively on these initiatives to fully realize this.” He said.

Jeff Lenard, Vice President of Media and Strategic Communication of the National Markets Association (NACS), said that demand is strong in the market industry of $ 650 billion and that profit margins are much higher than fuel in prepared food and beverages.

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“The average driver fills once a week, but he eats three times a day.”

He said cultural tendencies also help. He said, “There is already an appetite for flow shows from music for Asian culture.”

Markets in Japan are full of fresh lunch, fruits and desserts. (Through Noriko Hayashi/Bloomberg Getty Images)

According to NACS, in the last 20 years, food service sales increased from 11.9% to 27.7% in 2004.

Lenard said that the shift changed the perception of the public.

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“Clark Griswold, ‘I can eat a sandwich from a gas station in the’ National Lampon’s holiday ‘on the holiday of’ National Lampoon ‘.