How badly do U.S. buyers really want EVs? We’re about to find out
On August 23, 2025, Alameda, California, Alameda, Alameda Point in North America Elecrify Expo San Francisco Cadillac Escalade Iq Sport 2 appearance.
Tayfun Coskun | Anatolia | Getty Images
Detroit-automobile manufacturers and investors, starting this week, to find out what the “natural demand” is for new fully electric vehicles in the USA.
The demand for homes is expected to decrease for home sales, including a new record for units sold in the third quarter. This is because the federal incentives up to $ 7,500 to purchase an add -on tool is stopped after Tuesday.
Many automobile manufacturers relied on their incentives for increasing consumer demand for the houses they spent billions of dollars, even if the vehicles were largely unprofitable.
Industry analysts and managers, home sales can continue to grow in the future, but before a new normal normal normal vehicles, there would be an explosion and bending situation for demand for electric vehicles, he said.
“We will see some noise in October and November, and I hope that the demand for home will fall quite quickly.” General motors CFO Paul Jacobson said at an investor event at the beginning of this month. He continued: “We should allow us to try to direct the natural demand and how we meet this natural demand and ultimately try to direct customers to electric vehicles. This will take some time.”
Jacobson’s words, Hyundai Motor CEO José Muñoz and Tesla CEO Elon Musk.
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“We adapt to the new situation and… The mixture of batteries is probably [not] Grow up as much as we think,
Musk, the company’s second quarter results in July, while discussing, the end of the federal incentives of the home manufacturer and Tesla’s automation plans can see a “several coarse quarter” because it was in infancy, he said.
But this may not be immediately. Before the end of the federal home program, many car manufacturers encouraged consumers to buy or rent new vehicles. HOME leader Tesla included us There is a countdown on the website The company historically uses the federal incentives used to promote lower vehicle prices on its site.
Federal incentives for consumers to purchase electric vehicles are available since 2008. Firstly, Republican President George W. Bush was introduced under the former democratic president Barack Obama.
Incentives end as part of the Trump administration “A great beautiful bill law“He took out the old charm, but he had some advantages to buy a US mounting vehicle, regardless of being a house.
“The policy is really important and the withdrawal of all these branches will slow down growth, depending on what the road is before,” Senior Member at Harvard University and former GM Chief economist on Wednesday during the Move America Conference in Detroit.
House Rollercoaster
After the invoice, the sales of the houses rapidly won the traction, especially some car manufacturers added even more discounts to carry old models.
Cox Automotive, houses sales reached 410,000 in the third quarter and increased by 21% compared to the previous year. This is the highest amount of home sold in the USA and a Save a 10 % market share.
“The federal tax loan is an important catalyst for adopting a home and a very important moment. This change will test whether the electric vehicle market is mature enough to develop on its foundations or needs support to expand.” He said.
US President Donald Trump, attended by Republican MPs, signed the Big Beautiful invoice law during the Southern Grass of the White House on 04 July 2025 at Washington, DC during the Southern Grass of the White House.
Samuel Corum | Getty Images News | Getty Images
Cox expects many buyers to highlight a home purchase plans before the federal incentives. This was the case for Paarth Sharma from New Jersey.
Kia Niro House Renting Sharma, CNBC’ye told, “I have been in a market for two to six weeks,” he said. He continued: “Donald Trump’s September 30 order and home construction was going to get accelerated.”
The increase in sales corresponded to a significant increase in car manufacturers for homes, because he ran to buy more recipient vehicles for offers. COX Automotive Reports The average incentive expenditure for homes was more than $ 9,000 – more than twice the industry average.
Valdez Streaty said, “It gave a quarter record home sales and market share, but when the effect of IRA tax promotion begins to disappear, the speed will relax in the 4th quarter and beyond.” He said.
What’s next?
Although automobile manufacturers say they will continue to offer homes, many companies are already taking steps to prepare for the expected effects in sales, including dismissal, cutting the production of houses, or eliminating vehicles completely.
Honda Motor On Wednesday, he referred to market conditions and confirmed his plans to end the production of ZDX Electric Crossover produced by GM in Tennessee.
Apart from Acura EV, GM made several changes in production plans for houses, including applying the deduction period in plants, cutting up approaching production shifts and slowing down several models.
Others like VolkswagenPorsche and Rivian automotive He announced the changes in home plans or decrease in labor force -related labor.
Mema Original Equipment Suppliers Senior Vice President Steve Horaney, “Houses do not go … But there will be no linear increase in the last few years,” he said.
2026 Nissan Leaf Evi
Nissan
However, some plans are too far to return. New models, new models like a redesigned Nissan Leaf – the first mainstream home in the United States when it is released in 2010 in 2010.
Nissan officials, in an event that started the new model, the autumn version of the new leaf is “difficult” to end the credit timing, but even if the tax loan, the price of the vehicle – starting from about $ 30,000 – he said.
According to Valdez Street, such lower -priced vehicles are expected to be even more important for house customers and companies after the elimination of tax loans.
“The arrival of really affordable models is very critical,” he said, GM and GM and Ford engine. “[They] can reshape the market. “
