Instagram will award top creators with a gold ring. But no cash
On Monday, Instagram announced the launch of a new “ring” award that will give 25 creators a real gold rings and a badge that matches their profiles, but will not be cash.
The winners will be selected by an Instagram chef Adam Mosser, filmmaker Spike Lee, designer Marc Jacobs and YouTuber Marques Brownlee.
It sounds like movement Meta-This Instagram wounded the creative bonus program and brand opportunities are slowing down in the sector and raises the question of why one of the richest companies in the world offers jewelery and profile features instead of direct payments.
“This is about a special visibility and some kind of incentive for people to work towards a really great recognition,” Brownlee told CNBC. He said.
He said that he was nominated not only for those who have the greatest follow -up, but the creators who show the most effort and risk.
The winners can also change the profile floor color and customize the “Like” button.
Meta ended the game bonus program, which is an important source of income for Instagram and many content builders on Facebook in 2023.
“It was as stupid as it seems, a user in Reddit, a blessing for my house to come in this economy.”
Mosser In June 2024, the company thought of changes in creative compensation, but a new plan was not announced.
Competitor Youtube and Tiktok have his own creator’s income share programs.
In September, the company reported that Youtube has paid over $ 100 billion to creators in the last four years.
Creators saw a dramatic decrease in brand agreements in 2024, decreasing 52%. Kajabi.
In January, CNBC reported that Meta offers creators to introduce Tiktok, Snapchat and Instagram on YouTube. However, an Instagram spokesman said these agreements ended.
Against this background, Instagram’s new gold rings stand out as a symbolic gesture rather than direct financial support in an increasingly challenging creative economy.
“This can be seen as an incentive to do more Instagram business or to do the best possible thing that is really possible and to be recognized for it,” Brownlee said. He said. “No matter where you do it, it makes you feel good to know that it is echoed with people, inspire people or affect people.”
