Get ski fit and find your dream trip at the Snow Show London | Travel News | Travel

This year the high-energy Snow Show London returns to the Olympia and is bigger than ever, with four live halls packed with expert talks and demos. Whether you’re starting a pre-season fitness regime, fine-tuning your carving technique, or planning an epic trip to a must-visit resort, premium speakers will help you build your strength, prevent injuries, and become the skier or snowboarder you’ve always wanted to be.
Olympians, athletes, elite coaches and leading brands will be on hand, along with snow stars including Chemmy Alcott, Dave Ryding and Laurie Taylor. For fitness, technique and training there’s the mighty Warren Smith, plus Ollie Martin Ski Fitness, Louise Pode, Lee Jackson, Sarah Tyler Physio Snowsport England and Maison Sport. Gear and innovations are covered in Solutions4feet, Profeet, Nordica, CARV, Checkmyxray, the revolutionary Imbrace and Al Morgan, and for inspiration and adventure, explore more with The Ski Podcast, The White Out, Backdrop Journal, Japan, gorgeous Georgia and Keep Our Winters.
From pre-season conditioning and injury-resistance training to boot fitting, freestyle tips and affordable, family-friendly trip planning, every session is designed to help you ski stronger and travel smarter.
Other special features and installations include a family area, Red Bull action zone, luxury and wellness sections with speakers and live yoga classes, equipment and training venues, photo contests and entertainment from Alpine Stroll, themed Après Ski (with Apès Ski Groups) and Ski Bar Comedy. Tour operators include Crystal, Inghams and Ski Club Freshtracks, as well as destinations such as Norway, Andorra, Colorado, St Anton, Gurgl and Vail Resorts and Ikon Pass groups. Leading retailer Ellis Brigham is making a welcome return after a hiatus, as are others, including Ski Exchange.
There is a new ownership in line with Olympia’s new era of revival. Last year The Mountain Trade Network acquired the Snow Show brand and is the dynamic entrepreneur behind the relaunch of the event which has put the UK firmly on the snow travel trade map. Founder James Gambrill said: “We’re really excited to be bringing the Snow Show back to its home in Olympia. So many skiers and snowboarders have great memories of the show over the years and we’re so excited about the venue. But we’re also bringing new elements to the event, creating a fun, action-packed weekend with lots to do and see, as well as plenty of opportunities to book holidays and buy equipment.” we create. “Tickets will be sold at a very affordable price point, for one or two days, at a special price for families.” Adult day tickets cost £10, weekend tickets cost £15 and Family Day tickets cost £25 (2 adults + up to 4 children under 18). To sign up and stay informed, visit: londonsnowshow.com




