Over 82% of MSMEs eye digital sales; offline marketplaces still preferred
New Delhi [India]29 June (Memorial): 82 percent of micro and medium -sized retailers want to adopt digital flows to increase their sales, but the offline markets remain the preferred channel by showing their powers.
According to a survey report by the global technology company Zoho Corporation, six of ten micro, small and medium -sized enterprises (MSMES) have adopted a multi -channel sales strategy operating in both online and offline channels, and the majority of them (75 percent) expanded their access and customer accessibility; 68 percent of retailers reported equal income share from both retail channels.
“82 percent of offline retailers want to be digital, market is the most preferred platform for sales.”
According to the findings of the report, the Indian retail sector is undergoing a dramatic transformation, 60 percent of businesses plan to adopt AI and ML until 2030 to stay competitive, and 44 percent of AI -supported personalization to improve the shopping experience for its customers.
Although it is online shift, its physical retail experience still has value. According to the survey, 71 percent of businesses say that customers are shopping to touch and see the products before the purchase process.
According to retailers, personalized in -store service (66 percent) and instant product access (59 percent) prefer consumers to prefer in -store experience. Interestingly, approximately 50 percent of the retail MSME, which thinks of a physical presence, said that they prefer to start with pop-up stores because they are flexible and cost-effective.
The questionnaire also determined some important challenges that retailers faced in maintaining uninterrupted multi -channel experience. Approximately 60 percent of Retail MSMEs encountered in the management of logistics and supply chain, 57 percent found that operational costs are high for physical stores.
Approximately 57 percent of retailers described faster delivery as the most critical customer demand, and more than half of the online retailers attracted increased interest in the same day. Businesses, as the best motivation tool for online shopping convenience (82 percent) and competitive pricing (71 percent) states.
In the meantime, technology revolutionizes in -store experiences. In the report, approximately 70 percent of the participants now offers mobile payment, the others tablet for product scanning (66 percent) and instant kiosks for ordering (50 percent), he added.
Features such as digital investigations, online discounts and personalization that run with artificial intelligence allow physical stores to offer the comfort and interaction of an online store.
In the report, social media has emerged as an important discovery and participation channel for Indian retailers, 72 percent of businesses refer to as the primary customer contact point, then search engines (67 percent) and market places (60 percent).
In addition to exploration, retailers use social media platforms, 61 percent of digital enterprises and 30 percent of offline businesses as a source of customer participation from platforms. (MOMENT)
