Timezone steps up India expansion with ₹100 crore plan, eyes 100 centres by 2026
Timesone India CEO Abbas Jabalpurwala said, “We constantly opened 10 to 12 places every year and plan to continue at this speed,” he said. Mint In an interview. “We should close this calendar year at 92 and cross the 100-vahşi brand next year. What gives us confidence is that this expansion is largely financed by internal accruals-we remained profitable.”
Timezone in India for 14 years and according to its own predictions, LaSo far 800 Crore in the country. The company usually spends La8-12 crore per center depending on the format. Although Timezone does not disclose market -specific revenues, India is the second largest market after Australia in terms of both uprising and income.
India emerged as one of Teg’s most important growth markets. The group, which also operates the ‘N’ Learn brand in the Asia-Pacific region, is in demand for high-quality social entertainment among Indian consumers.
Caroline Leong, Teg Group Chief Customer Responsible, said, “Indian consumer is incredibly aware, enthusiastic and enthusiastic about first -class social entertainment experiences,” Caroline Leong said. “This is no longer in the metro market. Families, friends-even grandfather and even grandfather come together.”
Teg belongs to the Steinberg family and the LAI Group, led by the Quadrant private capital, which bought 50% shares in Timezone business in 2017 to create the existing structure. The group runs more than 300 centers in Asia-Pacific under brands such as Timezone, Bowling, Kingpin and Play ‘Learn. In addition, corporate debt financing, Australia company QIC’nin 625 million dollars of debt facility with a portion of the purchase.
Beyond subway
Timezone, who built his early existence in the highest -level shopping centers in Mumbai, Bengaluru, Haydarabad and Delhi, is now expanding to smaller cities such as Anand, Rourkela, Siliguri and Varanasi.
Jabalpurwala said, ık We have identified 80 cities we want to be in. We are only 30 years old. So, even if we open a store per city, we have a five -year solid runway. ”
The company meets the new locations in cities 2 and 3 in terms of income – even exceeds. “Tier 2 and Tier 3 are willing to pay for quality – they know what is happening in Mumbai or Delhi because of social media. They respond unless you cut the corners in the experience,” he said.
Although the company does not share the income figures, Jabalpurwala said the cost of building a center typically changed. La9,000 and La12,000 per square meter with a three -year -old targeted disagreement window. “ROI-Bilge is targeting a three-year reimbursement window, but most places are broken even in cash flow in the first month,” he said.
Larger, better centers
Timezone recently restarted its first position in Mumbai’s Inorbit Mall in Malad as a flagship, spread over 23,000 square meters and packaged with group-friendly features-Howling streets, a laser label arena for 18 players, bumper cars, cricket mini games and a full-service café.
While the average store sizes vary between 9,000 and 15,000 square meters, the brand leans on larger formats for key locations. This reflects a shift in consumer preferences, especially after the pandema, towards immersive group experiences.
“Previously, people came alone or in couples.
As a result, waiting times have grown. On average, customers now spend 60 to 80 minutes per visit and families flock on weekends and holidays. Leong added that weekday traffic is directed by university students and corporate groups.
Have experience
Unlike some competitors, Timezone India is completely owned and operated by the company that does not have a franchise. “Franchise owners may not always support brand specification, or they may not invest in refreshing content that cannot be bargained for us, Jabal said Jabalpurwala, Jabalpurwala. Most rentals have long-term-nine years to 12 years-many have already been renewed more than once.
The brand typically constitutes 3-5% of the monthly feet of a shopping center and average spending per family La2,000 to LaWeekends 3,000. According to Jabalpurwala, expenditures per customer are increasing by 8-10% annually.
What’s next?
Teek is investigating the likelihood of introducing Kingpin, a luxury bowling-bar format, to India. “India is developing rapidly and we see space for all our formats, Le Leong said, although she doesn’t provide a timeline.
Timezone is leaning on data and loyalty to deepen customer participation. Powercard and Mobile Application in detail the user behavior and activate hyper personalized offers. “We only have more than 2 million users in India and more than 8 million globally. We know what they play, when they came and what they want to eat,” he said.
Snow World, SMAAAASH and newer trampoline park chains such as competition intensifies, while Timezone organized a clear leadership in the closed fec segment continues. Currently operating 84 centers in India, less than 20 for SMAAAASH and only two for Snow World. According to the company, it has more than 60% of its market share according to the space count.
