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Small businesses using AI say it has a positive impact — and not because it is replacing workers

There’s no shortage of economic uncertainty for the country’s small businesses, but most are surprisingly optimistic about the year ahead. The source of this optimism: artificial intelligence.

That’s what Goldman Sachs (GS) found in a survey of nearly 1,400 small business owners and shared exclusively with Yahoo Finance ahead of the bank’s 10,000 Small Businesses summit in Washington, D.C. this week.

Results: While most small business owners (78%) say they are optimistic about next year despite no shortage of concerns (rising costs, economic uncertainty, access to affordable capital), nearly all (94%) of those who say they use AI say it has had a positive impact on their business.

“This saves us many, many hours in the day,” Khari Parker, small business owner and co-founder of Baltimore-based restaurant chain Connie’s Chicken and Waffles, told Yahoo Finance.

Among three Baltimore-area restaurant locations, AI tools like OpenAI’s (OPAI.PVT) Chat-GPT and Anthropic’s (ANTH.PVT) Claude are working for everything from designing menus and flyers to hiring materials and staff training, Parker said.

The models even play a big role in predicting supply orders and acting as a “tie breaker” when Parker and his partner disagree.

“I certainly don’t think it will replace team members in any way,” Parker added. Major companies in industries ranging from technology and finance to retail have said artificial intelligence will reshape their workforces. But how much AI will slow down this year’s job market remains a hot debate.

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Emerging small businesses: The Goldman Sachs company logo will be on display at the New York Stock Exchange in New York City on October 14, 2025. (Michael M. Santiago/Getty Images) · Michael M. Santiago via Getty Images

Unemployment among young college graduates is rising this year as hiring slows for certain white-collar jobs. Some of the country’s largest companies, including Amazon (AMZN), Walmart (WMT), JPMorgan Chase (JPM) and Meta (META) have all recently signaled that they expect to grow revenue while adding more workers and, in some cases, even reducing headcount.

Goldman Sachs economists have warned that AI could introduce “transitional frictions” into the future job market.

Meanwhile, as seen by Yahoo Finance earlier this month, the bank’s senior executives sent a memo to staff telling employees they planned to “limit headcount growth through the end of the year” in addition to a “limited reduction in roles across the company.”

A Goldman spokesman said the firm still expects to finish the year with a net increase in workers.

“There are certainly productivity headwinds from AI, even if we can’t always measure it that precisely,” JPMorgan CFO Jeremy Barnum told analysts earlier this month. Barnum said the bank aims to “limit headcount growth.”

In Goldman’s small business survey, 81% of small business owners say AI augments their employees, not replaces them.

This is important because, as a collective group, small businesses employ more workers than anyone else in the private sector. Three in four small business owners surveyed said they plan to expand their business in the next 12 months despite rising costs and concerns about the future of the U.S. economy.

The same number of people said it would be essential to introduce AI into their operations within the next five years, but only 12% said they had already done so.

David Hollerith covers the financial sector, They range from the country’s largest banks to regional lenders, private equity firms and the cryptocurrency space.

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