Major supermarket’s ‘evergreen tree’ name change sparks fury | UK | News
Supermarket giant Tesco’s decision to change the name of its Christmas trees to “evergreen trees” has caused uproar among many Brits, who branded the move “woke nonsense”. The 6.5ft ‘Luxury Evergreen Tree’ is available on Tesco’s website and in store for £60.
London Assembly Conservative leader Susan Hall voiced her thoughts on social media, writing about
Olympic medalist Sharron Davies also described it as “a bit silly” on the social media platform, saying: “This is a Christmas tree that people put up at Christmas to celebrate Christmas!”
Another user called on people to boycott Tesco, accusing the supermarket of political correctness, while some users also began to question whether Tesco was offended by the Christian holiday.
Tesco clarifies name change and continues selling Christmas trees
“We are in Tesco and have a range of real and artificial Christmas trees in store as part of our wide range of Christmas products to help our customers celebrate Christmas this year,” Tesco told the Daily Mail.
The supermarket giant explained that the term “evergreen tree” was used to clarify the type of Christmas tree inside the box. Tesco added that it still sells and advertises “Christmas trees” and has not decided to stop celebrating Christmas.
Customers can find other Christmas trees listed as such on the Tesco website, alongside other notable Christmas trees under the Christmas tab. Some of the “Christmas trees” branded products are still sold by Tesco, with prices ranging from £5.19 to £159.99.
Tesco faced similar reactions in 2021
This isn’t the first time Tesco has faced criticism for its Christmas tree labelling. In 2021, the retailer dealt with some tension after selling a 2.5 meter tall plastic “evergreen tree” for £80 without any reference to the Christian holiday.
Tesco’s move follows several similar stances, including one in 2022 when the University of Brighton advised staff not to call it “Christmas” and instead call it “winter closure period”.
In 2023, Christmas markets in the UK, including County Durham, were rebranded as “winter markets” in a move to be more inclusive.
