Cristiano Ronaldo invests in Perplexity AI, announces brand collaboration for digital hub — What we know

Perplexity AI, Arvind Srinivas’ artificial intelligence start-up, announced the investment and global partnership of legendary football player Cristiano Ronaldo in a statement on December 4.

Ronaldo’s global partnership with Perplexity aligns his “legacy of self-improvement with an AI response engine built for people who expect the same from their own vehicles,” Perplexity’s announcement said.

He added that the athlete is a user of the platform and “relies on Perplexity at key moments, including award speeches and important announcements.”

In a post on social media platform X (formerly Twitter), Cristiano Ronaldo said he was “proud” to announce his investment in Perplexity AI.

What is a Perplexity x CR7 hub?

In his announcement, Ronaldo said the decision was the beginning of a longer-term vision and includes the “Perplexity x CR7” digital hub that will bring together Ronaldo’s more than two decades of football journey into one immersive space.

The Cristiano Ronaldo hub will be an interactive CR7 experience where fans can explore his career, view rare images, browse curated questions, relive iconic goals and delve into the stories behind them. He added that more content, experiences and special products will come during the partnership.

You can check it here — https://www.perplexity.ai/ronaldo

Perplexity AI adds a ‘conversational’ shopping assistant

Earlier on November 26, Perplexity announced the launch of a dedicated AI shopping assistant on desktop and web apps for users in the US, and will be available on the Perplexity iOS and Android app in a few weeks.

The company said its AI shopping assistant uses natural language commands to offer personalized product recommendations to users. “Perplexity remembers your past searches and learns your patterns, so when you ask about a desk lamp today, it finds options that match your mid-century modern aesthetic, not what advertisers want to sell first,” the company explained in its blog post.

Perplexity has partnered with PayPal to process order payments. The company says this partnership will allow retailers to remain at the center of the transaction as merchants of record, giving them full visibility into who their customers are. He also noted that customers who go through a conversational, personalized shopping experience have significantly higher purchase intent.