Can Indians build premium brands that work abroad? Nikhil Kamath says…

Zerodha co-founder and investor Nikhil Kamath took to social media to celebrate the success of Indian brands on the global stage and making a name for themselves in the premium space.

In a visual post on social media platform

“Superyou is now sold in Dubai, 11.11 is sold in New York and Brad Pitt wears it in a movie (for free), Nappa Dori is on the street parallel to Subko in Alserkal,” the billionaire added, explaining that he has no connection to Nappa Dori.

Additionally, Nikhil Kamath hoped that his virtual space startup The Foundery would “create a few brands like this too…Creating world-class, artisanal, COOL, Indian brands to the world.”

According to its official website, The Foundery is a 90-day residential launchpad co-founded by Nikhil Kamath and Kishore Biyani that offers entrepreneurs an “ecosystem of mentors, operators, strategists, and experts” for their business.

Are Indian consumer brands gaining recognition abroad?

In September last year, Mint Indian consumer companies (coffee chains, designer brands and beauty stores) are increasingly opening stores in the Gulf countries, it said. Well-known names such as Anita Dongre, Blue Tokia, Nykaa, The Big Chill and Titan’s Mia are among those entering the Dubai market from 2024 to 2025.

While Indian customers in foreign cities are the focus, companies do not limit themselves to them. Yash Dongre, COO of Anita Dongre said: Mint They announced in July that they plan to open at least a dozen stores in the Gulf Cooperation Council region in the medium and long term. It has stores in Dubai (since March 2023) and New York.

In December 2025, Mint It also reported that Fireside Ventures has closed its fourth consumer-focused fund of $253 million, with a more diverse investor base, or limited partners (LPs), to continue supporting early-stage startups in India.