Morning brief podcast: Fast, not furious: DTDC’s case against the 10-minute delivery rush
As India’s boom trade craze clashes with worker unrest and a tightening economy, the race for faster deliveries is being forced to slow down. Earlier this year, mass protests by gig workers revealed the hidden costs of the 10-minute promise. However, a logistics company claims to have foreseen this showdown. In this episode, Host Anirban Chowdhury talks to DTDC CEO Abhishek Chakraborty about why the 35-year-old firm is moving away from the dark store arms race and what it is supporting instead.…Read more So-called “express trade”: 4-6 hour deliveries provided by dream stores in the same location. Now back to profitability after years of investment-led pressure, DTDC believes operational discipline can outlast the headline-grabbing pace. Abhishek unveils the first BCG research that points to the harsh realities of a looming workforce shortage, the rise of AI in customer operations, rapid consumption growth and electric vehicle adoption by tier 2 and 3 cities, and overseas expansion beyond tariff-hit US markets. Winning in logistics may depend on knowing when not to race.
