Tesco makes major Clubcard announcement – here’s what you need to know
Tesco plans to roll out its popular Clubcard to millions more people this year as it reveals under-18s will soon be the first to take advantage of the scheme.
The loyalty plan allows shoppers to enjoy discounted prices on thousands of items, including popular dining deals, and accumulate points that contribute to cash vouchers.
Tesco, Britain’s biggest supermarket, did not provide a timeline or wider justification for the plan.
A Tesco spokesman said: “We are actively reviewing the Tesco Clubcard with a view to making the Clubcard available to under-18s this year.
“Customers without a Clubcard can still get great value from Tesco thanks to the combination of Aldi price match and everyday low prices.”
The move has been welcomed by campaigners, who have previously called for loyalty scheme eligibility to be widened as much as possible. Consumer champion Which? He called on all supermarkets to remove “unfair restrictions” on schemes.
Reena Sewraz reacting to Tesco Clubcard expansion, Which? The retail editor said: “Research shows the savings from Tesco Clubcard can be really significant, so access to them is crucial for customers trying to make ends meet.
“We have been pressuring Tesco for years over its unfair policy of excluding young people, many of whom are struggling to make ends meet.
“We’re glad Tesco is listening – provided it acts quickly to fully implement these changes, this is a big step in the right direction.”
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The Competition and Markets Authority called on stores to “do more to help some customers access loyalty prices”, including allowing under-18s to take part, when it reviews supermarket loyalty schemes in 2024.
The UK competition regulator said this could be done, for example, “through a parent or guardian, or by introducing some form of junior membership”, but added that current eligibility conditions were unlikely to breach consumer law.
Data from research firm Kantar found that the average person has loyalty cards for three supermarkets. Most of these require shoppers to be 18 or older to sign up for the program.
Morrisons allows younger customers to access discounted prices using their parents’ accounts, while the Co-op allows those aged 16 and over to sign up to its scheme and younger customers to become junior members with the help of a parent or guardian.
