IMAX capitalizes on Hollywood’s box office rebound
On October 10, 2018, the general atmosphere during the IMAX special screening for “First Man” at an amc Theater in New York.
Lars Niki | Getty Images Entertainment | Getty Images
“F1: The Film” would hit theaters more than a year ago Apple MADE A RATE IMAX.
The studio is in addition to a three -week version in the theaters, which is a partnership that helps IMAX’s use of camera technology and the first 10 days in theaters to produce approximately $ 300 million globally in theaters.
More than 20% of this distance came from IMAX screenings. In the USA and Canada, the theaters of the company made up 25% of all local ticket sales for the film. This success is made even more impressive with the fact that IMAX screens represent less than 1% of total film screens worldwide.
The other two films published this year exceeded 20% market share for the company – Warner Bros. ‘ “Sinners” and Paramount’s “Mission: Impossible – Last Calculation.”
A sign of power for IMAX’s place in the rapidly developing film industry.
IMAX has been a greedy place for the theater versions for a long time, but as consumer tastes continue to shift towards premium experiences, it is quickly prepared for gaining market share and in the coming years.
CEO Rich Gelfond foresees a year of $ 1.2 billion in the global box for the company, which will be a record for 33% higher than 2024 and 55 -year -old. Wall Street analysts expect that 2026 will be even better.
“Many events after pandemik, especially activity activities, did a really good job [for] Premium brands, “Gelfond CNBC’ye. Premium seats rose. Sports activities, you look at the same kind of things. Broadway. I think people, even though they like to watch flow and flow products, they want something distinguishing enough.”
Investors gathered behind IMAX shares. The company’s shares have increased by about 60% in the last 12 months.
The IMAX screens are particularly larger than standard film screens and theaters have immersive sound systems. The company cannot scan the films only, most of the films that appear in IMAX were shot using cameras and technology developed by the company designed for the IMAX imaging experience.
“This year, we have eight films in North America with IMAX cameras in North America, and when you shoot with cameras, the box office is usually rising.” He said. “And there are a few reasons for this. First, it’s a better way to watch and listen. But at the same time, filmmakers often go behind more and say that they are the best way to see their business. And I think this is a powerful driving force for the audience to go to IMAX.”
These include “Film for Imax”, Christopher Nolan’s “Oppenheimer”, Denis Villeneuve’s “Dune” films, and even Tom Cruise’s latest “Mission: Impossible” film.
Tickets to watch a movie on IMAX usually cost a few dollars from standard film tickets, which can help increase a box office transportation.
“If more films for IMAX headlines, you can perform better in the film for IMAX titles,” Wedbush analyst Alicia Reese said. He said: “How good the edge gaps will be. As you can see that margins have developed in 2025, you will not only see better quality title signatures in 2026, but what I expect to see will take the ownership of the marketing campaigns of the studios further upwards.”
The general views of TCL Chinese Theater on May 23, 2025, Hollywood, California’da IMAX’da new Tom Cruise film ‘Mission: impossible to accelerate’ introduced.
Aaronp/Bauer-Griffin | GC images | Getty Images
Roth said that IMAX’s “high -class problem is a high -class problem for useful content usability”.
The “F1” agreement for a three -week screen programming meant that Universal’s “Jurassic World Rebirth was out: The film missed an indigenous IMAX version and only appeared on the IMAX screens in China. This film will also appear on the IMAX screens in Japan next month.
Domestic, Slate film strong 2025 and 2026, a series of great franchise film bulletins in the books. Warner Bros. ‘”Superman” hit the theaters on Friday and comes soon Disney And Marvel’s “Fantastic Four: First steps”. Then Universal’s “Wicked: Good” comes before the gratitude holiday and hit Disney’s “Avatar: Ateş and Ash” just before Christmas.
Starts with 2026 Amazon “Project Hail Mary” and a new Avengers film, the first theater Star Wars version since 2019, “Super Mario Bros. Film”, live action “Moana” and “Toy Story 5” and “Shrek 5.” will be the continuation of. And also Nolan’s next feature film “Odyssey” in the mixture.
The new Hollywood versions are just part of IMAX’s box office success.
“Not only does Hollywood take advantage of the healing of Hollywood, they also benefit from global footprints and show local language films in some parts of Europe, in Japan and South Korea, and some parts of Europe,” Roth analyst Eric Handler said. He said.
He said that “Ne Zha 2”, a Chinese version that produces more than $ 2 billion in global ticket sales, is a particularly powerful local language film for IMAX. The company produced a receipt of about $ 170 million from the scanning of the film.
And there is still room for IMAX to grow.
The company currently has approximately 1,700 screen worldwide and about 400 are in North America. Gelfond told CNBC that the company has contracts to build about 500 IMAX displays.
He said that the company would share more specific details during the earnings report to be published later on this month.
“This year we signed as many new theater as we have signed all year round this year.” He said. “So there’s a lot of growth.”
Description: ComCast is the parent company of NBCuniversal and CNBC.
