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Southwest Airlines’ terrible new policy angers customers

Southwest Airlines used to be known for its customer service. In fact, like many people, I chose to fly Southwest because it didn’t cost a dime like other airlines and offered unique options like free checked bags and open seating.

Unfortunately, Southwest abandoned many of the things that made it fantastic. Not only that, but he also appears to be going out of his way to embrace policies that would anger some of his most loyal and committed fans.

In fact, multiple reports in February highlighted a major problem with the new policy, and it’s already causing customers great grief.

Southwest’s seating rules aren’t going over well with customers.Shutterstock · Shutterstock

A new Southwest policy is understandably causing a lot of anger among flyers. Aviation A2Z reported.

According to multiple reports, Southwest is taking its new seating rules to the extreme by not allowing customers to change seats even if there are empty rows on nearly empty flights. Specifically, as Aviation A2Z explains:

  • From Phoenix Sky Harbor International Airport to St. Passengers on Flight 129 to Louis Lambert International Airport were reportedly not allowed to change their seats, even though there were many empty rows on the plane.

  • On another flight that reportedly had only 26 passengers, six customers stated that they had to sit in the same row and flight attendants Reportedly, three different announcements were made during the flight warning customers that they were not allowed to change seats.

  • Customers sitting in the middle rows were reportedly scolded when they tried to move in their rows to the window seat.

  • Some customers said they were not allowed to sit a child sitting on their lap in the empty seat next to them.

While it’s pretty typical for airlines to charge for seat selection, it’s certainly not the norm for carriers to prohibit people from changing seats even if there are empty rows on the plane.

“The Southwest is an anomaly,” Gary Leff wrote. View from the Wing. “Southwest Airlines doesn’t just assign and sell seats; it implements seat assignments like no one else.”

More Airlines:

In contrast, View from the Wing noted policies of other airlines, including Delta Air Lines, that offer passengers much more flexibility.

delta ruleFor example, “If you and another customer agree to change seats, please try to do so as much before departure as possible,” it says, explaining: “If you wish to change to an empty seat in your ticketed cabin/seat product during the flight, please consult a flight attendant; changes are at the discretion of the crew and are subject to safety considerations.”

“The seating assigned to Southwest is punitive,” Leff said. “Overnight they went from the most flexible to the most draconian. They want to enforce income protection; they’re afraid that passengers will somehow get more value than they paid for, and they’ll stop paying if there’s a chance they could do better on the ship.”

Southwest is understandably receiving a lot of backlash for this change, and these may just be bumps in the road as the airline figures out how to manage its new assigned seating policy.

The airline responded to some of the criticism it received in February. “The feedback we received has been invaluable as we transitioned from open seating to dedicated seating,” said Executive Vice President Tony Roach. Dallas Morning News.

But the airline’s comments were primarily about bin space rather than enforcement of seating rules that require passengers to be stuck just because they haven’t paid for an upgrade.

Related: How are customers overcharged at airports?

This story was first published by . Street First appeared on March 5, 2026 Trip section. Add TheStreet at: Preferred Source by clicking here.

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