Expert dubs Meghan Markle’s Netflix venture a ‘failed Montecito money grab’ | Royal | News
Netflix is parting ways with Meghan Markle’s lifestyle brand As Ever. In a surprising new update, spokespeople for As Ever said the lifestyle brand will continue “independently.” Representatives for As Ever said: “As Ever is grateful for Netflix’s partnership throughout our launch and first year. We have experienced meaningful and rapid growth, and As Ever is now ready to stand on its own two feet. We have an exciting year ahead and can’t wait to share more.”
A renowned public relations and branding expert described the move as a “cruel blow”. “Losing Netflix as Business As Usual is a brutal blow because the halo has been ripped away and what’s left looks like a failed money grab by Montecito,” Eric Schiffer told the Daily Express.
They added: “When Spotify comes out and Netflix pulls back, this model starts to look like terrible brand management.”
Giving his views on Meghan Markle’s business venture, Eric added: “Meghan’s lifestyle empire consists of striptease glitter on sourdough, glossy in the trailer but lacking substance in the real world.”
Offering advice on As Ever’s future, he added: “If I were advising them, I’d cancel the empire pipe dream and build a brilliant repurchase business that doesn’t need royal smoke machines.”
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In a separate statement to Meghan, a Netflix spokesperson said: “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we’re delighted to have played a role in bringing this vision to life.”
“As always intended, Meghan will continue to grow and independently take the brand to the next level, and we look forward to celebrating how she continues to bring joy to homes around the world.”
Meghan, who along with her husband Prince Harry stepped down as senior working members of the Royal Family in March 2020, has been busy growing her lifestyle brand ever since. Meghan launched the Netflix series in conjunction with her brand. With love, Meghan, It lasted two series.
