Peloton launches Bike and Tread for gyms
Peloton Interactive Inc. on a stationary bike at the company’s showroom in Dedham, Massachusetts. logo, February 3, 2021.
Adam Glanzman | Bloomberg | Getty Images
peloton On Monday, it announced the Commercial Series, the company’s first Bike and Back products made for high-traffic gym floors.
The move marks the company’s latest foray beyond its core home business and deeper into the multibillion-dollar commercial fitness market.
“Last year I had the chance to talk to a lot of gym CEOs, gym operators or big-box operators,” CEO Peter Stern told CNBC in an interview. “The one brand their members want and therefore want is: ‘Find me a way to get me Peloton equipment.’”
The product suite is part of the company’s business unit, which it launched in 2025 in partnership with fitness equipment maker Precor, which it acquired in 2021. Peloton already has a presence in large businesses like hotel chains. Hyatt And Hilton’s. The company did not say specifically which gyms would offer its new machines.
This expansion could expand Peloton’s footprint in the fitness industry. Through its integration with Precor, Peloton now has access to a commercial distribution network spanning more than 60 countries, allowing the company to scale its equipment and digital platform internationally.
Stern did not disclose the price of the new equipment but said the products will be “competitively priced” and expect more details closer to the planned launch in late 2026.
The machines combine Peloton’s digital exercise platform and instructor-led classes with hardware designed by Precor to withstand heavy daily use.
pedaling uphill
Peloton’s move into gyms may be met with resistance. Some fitness chains have been reluctant to integrate Peloton equipment, preferring to promote their in-house classes, digital platforms and instructors.
“I have to leave it up to the gyms how they respond to this,” Stern said. “But if you look at a typical gym floor, there are Bikes, Steps, and a lot of other equipment. Now we’re giving them a better experience for customers using those Bikes and Steps.”
Peloton has expanded into commercial spaces for several years, including hotel partnerships, but has pulled back because its hardware isn’t designed for use in high-traffic areas. The company became the subject of a lawsuit numerous product safety recalls.
Peloton machines are prone to breakage and can be difficult to repair because the infrastructure differs from that of traditional fitness manufacturers.
When Peloton launched its revamped product line last fall, the company also introduced a new line of equipment for its commercial business unit. The hardware is more durable than consumer machines, but it’s still only designed for places with smaller gyms, like hotels and corporate wellness centers.
This development comes as Peloton is trying to convince consumers that its new AI-focused product line, Peloton IQ, is worth the hefty price tag.
When it announced fiscal 2026 second-quarter earnings last month, the company missed expectations on both Wall Street’s top and bottom lines and said it expected sales to continue slow this quarter.
Weak results combined with soft guidance were investors’ first clue that Peloton’s product overhaul wasn’t the sales driver the company had hoped for, focusing more on its merchandising business unit.
In Peloton’s latest quarter, companywide sales fell about 3% while revenue in its merchandising business unit rose 10%.
