Sports agent Leigh Steinberg proposes NFL ticket solution for families
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Many football viewers will tell you that the home viewing experience is ideal for them, but there are still those who love watching NFL games from stadium seats and they truly enjoy the experience with their own eyes.
However, as demand for sports continues to grow, so do ticket prices to enter the stadium on match day. As a result, some fans are priced out by watching their favorite teams.
But legendary sports agent Leigh Steinberg, who has represented more than 300 professional athletes, particularly in football, and has a record eight overall No. 1 picks and 64 first-round picks, believes teams and owners need to be more “forward-thinking” when it comes to tickets.
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Leigh Steinberg attended the 39th Annual Leigh Steinberg Super Bowl Party held at Storek on February 7, 2026 in San Francisco, California. (Jesse Grant/Getty Images)
He has an idea.
“I think it would be prudent and forward-thinking for them to reserve about 10,000 seats for each game to distribute to working families and young people,” Steinberg told Fox News Digital in a recent phone interview. “So at least at the end of the year you have a team planting the seeds for the future.”
Steinberg believes having either played the game or watched it live will “really enjoy football”. In his eyes, this “fully sustains that level of interest.”
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Yes, technological advancements have made it easier for fans of every demographic to catch up on their favorite teams and the rest of the NFL schedule from their living rooms. Some might even tell you that spending on the highest NFL package is better than going to live games at this rate.
That’s because tickets aren’t the only thing to worry about when going to a live game.
Action Network He analyzed what it would cost for a family of four to attend an NFL game at every stadium across the country. The study included primary and resold ticket prices from Ticketmaster, food and beverage, and parking for the family in question. To find out which stadiums were somewhat family-friendly, they even looked at the child admission policy to see what ages of kids could go free.
Green Bay Packers and Denver Broncos fans cheer on their teams during the second quarter at Empower Field at Mile High on December 14, 2025 in Denver, Colorado. (Justin Edmonds/Getty Images)
At the top was Lincoln Financial Field, home of the Philadelphia Eagles, the reigning Super Bowl champions when the season begins in 2025. For $2,133.44, of which $2,058.44 was the price of four tickets, the family could enjoy the Eagles. Ford Field (Detroit Lions), Allegiant Stadium (Las Vegas Raiders), Soldier Field (Chicago Bears) and Highmark Stadium (Buffalo Bills) make up the five most expensive stadiums for families.
The New York Jets and MetLife Stadium were the lowest at $555.94, but the leaguewide average was $1,339 for four tickets.
But Steinberg also understands supply and demand, and the latter is getting out of hand for the NFL. In contrast, those who have the means to pay expensive ticket prices do so, while others are priced out.
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“You have so much demand right now that they can price out those tickets.” [high]” added Steinberg. “I used to say: ‘Look, we need to think about the future. I’m saying players could get a little less money if it means sustaining the sport long term. This means ticket prices.’ “An owner once put his arm around me and said, ‘Boy, this will never happen.'”
Could it happen one day? Steinberg certainly hopes so, but as long as the insatiable appetite for football wanes, it will likely be harder for some to buy tickets at the current price tag, let alone at secondary market prices.
‘Again, my suggestion would be for teams to plan and build for the future by hosting an episode each week; These might not be the best tickets, but who cares if you’re a little kid? I used to go to Rams games at the Coliseum in the ’50s and you needed a telescope. But you are still interested in football. That’s what I would do if I owned a team,” Steinberg said.
STEINBERG’S RETURN
While talking about all things football, Steinberg also talked about life and how his struggles with adversity led him to write “Comeback: A Playbook for Turning Life’s Setbacks into Victories.”
Leigh Steinberg speaks on stage during the 39th Annual Leigh Steinberg Super Bowl Party at Storek on February 7, 2026 in San Francisco, California. (Jesse Grant/Getty Images)
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Steinberg had built an empire representing the world’s best athletes, but he also struggled with alcoholism and financial troubles, eventually hitting rock bottom. But he rebuilt himself through those difficult times, and with this book he hopes to help others do the same.
Steinberg also shares the stories of athletes struggling with similar difficulties and believes that all readers should learn from this lesson.
“Introspection,” he said. “A realistic understanding of your own values and priorities, whether it’s short-term economic gain, long-term economic security, spiritual values, family. It’s having internal clarity about what truly constitutes a fulfilling life. Then making a plan to get back to that.”
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