Margot Robbie’s trippy tribute to Kylie Minogue in Chanel 25 handbag campaign
French luxury brand Chanel has doubled down on Aussies by casting Margot Robbie in its latest advertising campaign, which pays playful tribute to Kylie Minogue.
In an interview in 2023, Minogue made it clear you want him to be your friend neighbors graduate and Barbie He will portray Robbie in a movie. Robbie poured cold water on the idea during a BBC radio interview last year, but that didn’t stop Minogue from promoting her Chanel 25 bag.
Oscar-winning director Michel Gondry revisited the concept of his groundbreaking 2001 music video for Minogue’s hit Come to My World, For a Chanel ad featuring multiple Robbies carrying different versions of the bag.
While Robbie parades down a Paris street recreated in a Los Angeles studio, Minogue makes a cameo through an open window.
“I woke up on set and Margot was already filming” Minogue told by hand Australia. “Watching a recreation that was a miniature version of the Paris set was already like walking into a candy store, and then seeing Margot multiply… it was a full circle moment.”
The campaign was equally meaningful for Robbie. The first concert Robbie attended was the tour that Minogue organized for him in 2002. Fire album with features Come to My World.
“My best friend, her mom and I went to Sydney for this; I don’t even know if I’ve been to Sydney before.” Robbie said Vogue. “The atmosphere was crazy. Then I bought a blue T-shirt with her silhouette on it, with the word ‘Kylie’ written on it in pink. Fire The album cover is also pink. Oh, I wish I still had that shirt. I remember everything about him. This was my first concert and it was incredible.
The Chanel campaign was also a way for Robbie to perform a version of Minogue without having to reveal her questionable singing skills.
“It’s actually perfect because I can’t sing,” Robbie said. Vogue. “So I’m doing Kylie without singing and ruining it for everyone.”
In the Vogue interview, Robbie also revealed that she would perform the “unofficial Australian anthem” if she had to sing with Minogue at karaoke. horses By Daryl Braithwaite.
The campaign is another example of Chanel creative director Matthieu Blazy’s love for Aussies. Both Robbie and Minogue were front row alongside Chanel ambassador Nicole Kidman at the brand’s latest show at Paris Fashion Week.
Blazy’s critically acclaimed debut show for Chanel last year featured First Nations models Tatyana Perry and Latahlia Hickling, a departure from Italian brand Bottega Veneta.
Since taking over from Karl Lagerfeld’s successor, Virginie Viard, Blazy has been credited with revitalizing the brand. Critics praised the ease she brought to Chanel designs and the introduction of relatable pieces, such as the jeans Robbie wears in the ad.
The ad will help boost sales of the already popular Chanel 25 flap-style bag, which has already been seen on the shoulder of singer Harry Styles.
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