Fast&Up’s parent raises ₹300 crore from Elev8 Venture, limited partners

Mumbai: Consumer health and wellness brand Fulllife Healthcare, which operates Fast&Up and Chicnutrix, has increased its investment ₹The companies said in a statement on Wednesday that it has received Rs 300 crore in a series D funding round from Elev8 Venture Partners and its limited partners.

“This partnership will help us strengthen our brands, expand our product portfolio and scale our manufacturing capabilities as we build a global FMHG (fast-acting health and wellness products) company proudly manufactured in India, for India and for the world,” Fulllife Healthcare CEO Varun Khanna said in a statement.

Mint first reported plans to raise capital from venture capital firms Venturi Partners and Elev8 Venture Partners as part of the company’s larger $70 million round in February.

This is Elev8’s first investment in the D2C space, and the company will use the new capital to grow its brands, including NightOut, which currently offers products in hydration, metabolic health, sports nutrition and wellness.

“Health and wellness is an area where we are seeing a structural shift where more consumers are proactively managing their fitness, nutrition and overall well-being through digital platforms,” added Navin Honagudi, managing partner of Elev8 Venture Partners. The company also has investments in other companies such as IDfy, Astrotalk, Smallcase, Porter and Snapmint.

This move highlights a strategic expansion across consumer platforms, with a strong focus on brands that leverage science, innovation and digital channels to reach large and emerging consumer markets. The company turned a profit and the investment will support the next phase of growth in the rapidly expanding health and wellness category, according to the statement.

While its current portfolio spans hydration, weight management and beauty nutrition, the company plans to expand into high-growth segments such as digestive health, sleep support and protein-based nutrition, further strengthening its presence in the broader health and wellness ecosystem.

Founded in 2011, Fulllife started with effervescent formats and is among India’s largest manufacturers in this category. Launched four years later, the flagship brand Fast&Up, backed by leading investors including Rakesh Jhunjhunwala, Sixth Sense Ventures, Kotak Securities, Akash Prakash and Morgan Stanley Private Equity Asia, offers active lifestyle nutrition in tablets, stick packs and ready-to-drink formats. The portfolio also includes Chicnutrix, a fast-growing beauty brand for skin, hair and wellness, and NightOut, a recreational moisturizer brand.

Fulllife’s expansion strategy focuses on building a platform “from India, for India, for global markets”. This includes strengthening distribution, expanding retail presence and improving consumer reach through online and digital channels to achieve deeper market penetration in India.

The company is also investing in scaling manufacturing capabilities, developing new delivery formats and product innovation, and improving the overall consumer experience. With a presence in more than 40 countries through Fast&Up and Chicnutrix, Fullife is now focused on accelerating growth in key international markets including the UK, GCC and US through stronger distribution and increased brand visibility.

Avendus Capital acted as the exclusive financial advisor to Fulllife Healthcare and its shareholders in this transaction.

Neeraj Shrimali, managing director and co-head of digital, technology and consumer investment banking at Avendus Capital, said: “With strong structural headwinds driving the industry, Fulllife has established a clear lead in segments such as hydration, ingestible beauty and modern lifestyle nutrition.” “Backed by an outstanding team focused on R&D, sharp omnichannel execution and a deep understanding of evolving consumer needs, the brand is well positioned for sustainable growth.”