Is OnePlus shutting down in key global markets? Report says Europe ops to be axed — what we know so far
Months after India CEO Robin Liu dismissed them, saying business operations “are and will continue business as usual”, rumors that OnePlus has ceased operations in key markets have resurfaced.
In a now-deleted X post, Internet tipster Yogesh Brar had claimed that OnePlus would shut down its operations in key global markets to focus on the entry and mid-range market in India.
“OnePlus is shutting down in certain Global markets. China business will not be affected. Indian market will mostly get budget and mid-range products. (Not good news for US, UK and EU customers) [sic],” Brar wrote on the deleted X post.
Now, a report 9to5GoogleCiting a source, the company appears to have confirmed the news, saying that OnePlus will cease operations in certain regions, including most of Europe.
The media outlet said this shutdown will likely begin from April 2026; but they were unable to confirm the timeline. The report also claimed that OnePlus had informed selected staff about this decision in advance, and some of them had already received severance packages.
In 2020, OnePlus scaled back key components of its European operations by removing UK, German and other European offices in the Nord post-launch period following the departure of co-founder Carl Pei.
Live Mint He wrote to OnePlus for comment on the report and is awaiting a response. The story will be updated accordingly.
Robin Liu leaves OnePlus
To further fuel speculation, Liu left OnePlus on Tuesday to “pursue his personal passions.”
“We thank Robin for his contributions to OnePlus India. He pursues his personal passions and wishes him the best in his future endeavors,” the company said. “OnePlus India operations continue with local strategy and business continuity ensured,” he added.
Liu joined OnePlus in 2018, initially heading sales operations. He was promoted to CEO of OnePlus North America in 2022, followed by reappointment as CEO of OnePlus India in 2024.
According to media reports, Liu is on notice at the company. His last day of work at OnePlus is reportedly March 31. He has already moved back to China when he left his position at OnePlus.
OnePlus India
OnePlus had launched its flagship device OnePlus 15 in India in November 2025, followed by OnePlus 15R and OnePlus Pad Go 2 the next month.
However, speculation is that the Oppo sub-brand has canceled plans for the laptop-style foldable OnePlus Open 2 and compact flagship OnePlus 15s.
The company is also losing market share to rivals in the ever-competitive smartphone market, a situation further complicated by the recent memory chip shortage.
OnePlus is also trying to recover from a decline in shipments: Under Liu, the smartphone maker has seen a 32% decline in shipments in 2025, according to Cybermedia Research. IDC estimates a 38.8% annual decline in the company’s shipments in 2025.
Despite the challenges, the company has announced that its mid-range Nord series phone, OnePlus Nord 6, will be launched in India next month.
