Tamil Nadu election 2026: From walls to screens — a leap for political campaigning

Sometimes civic sense can trump culture. With severe restrictions imposed on posters, festoons, banners, murals and advertisements by the Election Commission and civic bodies, the electoral culture in Tamil Nadu appears to have changed dramatically. They migrated from the walls to the bait.

Posters and murals were iconic in past elections in Tamil Nadu. These were more than just advertisements for parties or candidates; They have evolved into a form that combines multiple purposes, starting from the most basic marking of physical territory, including an equally important identity system, candidate branding and propaganda.