A whole new world: Disneyland adds facial recognition to some entrance lanes | US news
Disneyland, California’s popular adventure park, has equipped some entrance lanes with facial recognition technology, a move by its parent company. says will prevent fraud and facilitate re-entry.
At certain entrance lanes, a camera will record images of visitors that can be converted into unique numerical values through biometric technology, according to the Walt Disney Company’s website.
It appears the technology could be used to determine whether someone has entered the park and block potential annual passes.
Guests can choose to exit the tech-equipped lanes, according to the company.
The software’s launch comes at a time when facial recognition technology is embroiled in a national debate over privacy concerns and surveillance.
Meta reportedly It plans to add facial recognition to its smart glasses, which have been a source of outrage for those who unknowingly find themselves being recorded. This is the Trump administration to look Allocating funds for such glasses to assist Immigration and Customs Enforcement officials.
Law enforcement agencies that rely on facial recognition software have also been subject to lengthy scrutiny and scrutiny. lawsuitsdue to allegations of wrongful imprisonment that disproportionately impact people of color.
Entertainment venues similar to Disneyland have also adopted the technology. On: A lot At stadiums hosting Major League Baseball (MLB) games, ticket holders may opt for “continuing admission.” Fans upload a selfie to an app and then scan their face to enter the stadium.
A privacy expert at the American Civil Liberties Union warned that the sports league’s hands-free entry initiative was setting a precedent. “People need to ask themselves if they want to live in a world where their faces are scanned at every opportunity,” Jay Stanley told USA Today in 2024.
Disney stated on its website that “technical, administrative and physical measures” have been implemented to protect visitors’ information. However
The company also stated: “Please be aware that despite our best efforts, no security measures are perfect or impenetrable.”
Disney is no stranger to software. The company tested technology at the Magic Kingdom theme park in Orlando in 2021 and Disneyland In 2024.
