Bizarre Kris Jenner superstition spreads across China in the name of luck, money and success

A strange online frenzy has broken out across China; Thousands of young people have turned to Kris Jenner as a digital good luck charm in a desperate bid for success.

In a trend that has racked up tens of millions of views, social media feeds have been filled with Jenner’s face in hopes that it can somehow bring wealth, a job, or a better life; It has been used as profile picture, wallpaper and even turned into fantastic works.

It sounds so ridiculous. But for many, the condition is deadly serious.

Users on Chinese platforms are “cosplaying” the Kardashian empire-builder — who has been called everything from “Queen Mother” to “Empress” — as a symbol of hustle, power and financial success.

Logic? If anyone knows how to make money, it’s Jenner.

Posts show photos of them attached to their resumes, business attire, and luxurious lifestyles; it’s a playful way of “expressing” the future they want.

Some claim this works. Others agree that it’s more about mindset than magic; Increased confidence in an increasingly competitive and high-pressure environment.

Either way, the trend took off at lightning speed, with tens of thousands of posts and millions of interactions in just a few days.

Experts say this reflects a deeper truth.

Behind the memes is a generation struggling with job insecurity, rising costs and intense pressure to succeed, and resorting to humor, superstition and internet culture to cope.

And the scale is staggering; with over 50 million views and close to 100,000 posts tapping into the trend within a few weeks.