Titan’s Mia doubles down on expansion as shoppers go light on gold

Titan Ltd, “MIA’nın especially in the last two or three years, the speed, 60-70 stores per year, and even this year, we target 75,” he said.

Mia is currently the fastest growing brand of Titan in the jewelery section of Tanisq, Caratlane and Zoya.

Mia in FY25, LaThe 1,000 Crore turnover sign has achieved a 37% high -level growth managed by network expansion and marketing campaigns. The brand ended in 25 financial years with 240 independent stores in 93 towns.

Chawla, “How many stores will we open? We will see. Last year we opened 69 stores. In the last six years, retail footprint has grown very sharply to about 240 independent stores from 45.”

The expansion of MIA enters a wider market trend-chooses lower Karat Gold in the midst of a record increase in gold prices. From May 2019 to June 2025, the prices of yellow metal increased La30,000 to excess LaARRMENTAL COMPANY MOTILAL OSWAL Financial Services Ltd.

Prices on Friday slightly lightened La98.242.38 for 22k gold. 14-Karat gold prices were the middle La58,910 for 10 grams.

Many other brands such as Kalyan Jewelers and Bluestone introduced 14 Karat Gold Jewelry; Caratlane recently introduced 9 Karat Gold pieces to give money to a light jewelry request.

“The customer still digests this fluctuation in gold prices, and we see it in gold-jewelery, especially in the gold jewelery. Customers are now a little and in monitoring mode.” He said.

“When there is a need for weddings, festivals, etc., they will come. Customers will wait and see how they are stabilized, and then they will come. We see the desire to meet the budgets of lower carat gold. We are also working on it.” He said.

Targeting young buyers

Mia, who is released as a business garment jewels in Tanishq, now appeals to a younger, fashionable conscious shopping looking for daily clothing or gifts.

Although it exists in more than 300 TANISHQ stores, two brands appeal to a different consumer with those who appeal to wedding shopping and want to buy gold sets or more ornate jewelry in 22 Karat Gold.

For example, it may begin as low as a ring in MIA. La7,700 and La50,000; A simple 22 carat gold ring cost in Tanishq La22,000 and above.

“In the last six years, MIA has really grown in size – a big year has passed. La1,000 crore mark. In addition, we consciously fed as a brand and made much more investments; We saw the potential. In the last five years, we have aggressive in this regard and we will continue to grow aggressively. ”

In FY25, Titan Company’s jewelery department released revenues. La46,571 Crore (except for sale of ingots), reflecting a splash of 21% in annual revenues. Tanishq formed some of the sales. In general, the company reported La54,842 Crore, an annual increase of 16%, has generated (independent) revenue from operations all year round.

Titan sells jewelery (Tanishq), clocks, eye care products, scents, accessories and castle clothes (grain) and women’s bags.

Approximately one -third of MIA’s sales is currently due to its presence in Tanishq stores, and the rest comes from private MIA stores and online retail.

Growth is managed by new customers by new customers both by new customers.

Meanwhile, Chawla accepted the impact of high gold prices on a wider consumer feeling. In the June quarter update, the company, which applied at the beginning of this month with stock exchanges, said that the domestic jewelry has grown 17% annually. The quarter was marked with a gold price volatility affecting consumer feeling.

Until the mid -May, the customer growth remained flat and the shoppers chose light and low Karate pieces.

“We see the desire to meet the budgets of the Lower Karat Gold. We are also working on it,” Chawla said. He said.