TVS’s ₹2,000-crore Norton gamble is set for the market test

long term bet

Meanwhile, experts see TVS’s premium move as a long-term project. “This is at least a 10-year project. The premium motorcycle market across the world is volatile and there are very few successful brands like BMW, Ducati and Triumph. Norton will try to come in fourth but TVS’s gains should be seen in how its own products have learned from the development at Norton,” said Deepesh Rathore, founder and head of research at global two-wheeler consultancy InsightEV.