From handcart in 1960 to 1,300 flavours: How an Ahmedabad family built an Ice cream brand
What started as a humble hand-churned ice cream cart in Ahmedabad over six decades ago has grown into a business offering over 1,300 proprietary flavours. its story Shankar Ice Cream Library It traces the growth of a family enterprise that thrives by constantly adapting to changing customer preferences.
Journey starting with a wheelbarrow
The journey began in 1960 when Gopilal Samnani sold hand-churned ice cream from a streetside cart in Ahmedabad. As he served customers, he closely observed their preferences, learning which flavors were most popular and which kept people coming back.
This understanding of customer tastes became the foundation of the family business and was instrumental in its growth over the years.
As time passed, the streetside cart gave way to a permanent store, which gradually became a household name. According to the company, the business has continued to evolve by experimenting with new flavors rather than relying solely on traditional favorites.
This approach eventually led to the development of more than 1,300 proprietary ice cream flavors, making experimentation a defining feature of the brand.
The family’s business vision also evolved over time. In 2017, this transformation took shape with the launch of Ice Cream Library, which reflects the expanding product range and brand identity focused on innovation.
Beyond traditional offerings, the company has diversified its portfolio to meet changing consumer preferences. It has introduced keto, vegan and high-protein ice creams and expanded its presence beyond retail to serve high-end weddings and corporate events.
The business has also expanded its reach over the years by adapting its products to changing food trends and dietary preferences.
The company also has dedicated social media accounts where it regularly posts photos of customers visiting its outlets, showcases its wide range of products and announces the launch of new flavours. The platforms have become an important channel to engage with customers while highlighting the brand’s latest creations and product innovations.
The journey from a single cart to a brand known for hundreds of unique flavors shows how the family has expanded its business over the decades while continuing to focus on customer feedback and trials.
Today, Shankar Ice Cream Library is known for its wide range of flavors and its evolution from a neighborhood ice cream cart to a premium brand serving customers across multiple segments.
Interestingly, Shankar Ice Cream Library was served at Mukesh Ambani’s son Anant Ambani’s pre-wedding party in 2024.
