Samsung Electronics sets up robotics unit amid push into physical AI
On Monday, June 29, 2026, at the Samsung Electronics Co. office in the company’s Seocho office building in Seoul, South Korea. sign.
Seong Joon Cho | Bloomberg | Getty Images
Samsung Electronics shares rose after the company said Tuesday it was creating a robotics division as the South Korean tech giant looks for new sources of growth.
The newly created RX, or Robotics eXperience, will strengthen Samsung’s robotics capabilities and aims to drive a mid- to long-term strategy from core technology development to commercialization, the company said in an emailed statement. CEO TM Roh will directly oversee the division.
While Samsung increased by 6.76%, the benchmark Kospi index increased by approximately 4%.
The creation of the entity underscores the transition to physical AI. Earlier this month, Roh said at a public briefing in Jinju that Samsung Electronics plans to invest about 60 trillion won ($40.7 billion) in the Yeongnam region, which includes the Gumi plant. This is what Samsung is pursuing in late 2024 raised Its stake in local firm Rainbow Robotics will make it the largest shareholder.
Of the total, 19 trillion won will be allocated to Gumi to develop physical AI infrastructure and humanoid robot manufacturing facilities in partnership with Samsung SDS.
The new unit will seek to establish research bases in the United States, China and Japan.
