How Zendaya wove Spider-Man into her entire press tour wardrobe as the actress continues to cement her status as the queen of method dressing
After hitting seven international stops, the star-studded promotional run for Spider-Man: A Brand New Day wrapped up on Wednesday in London.
Throughout the press tour, Zendaya has once again cemented her status as the queen of method dressing.
The actress, 29, has always channeled her characters and themes of the films she stars in while on her fashionable premiere runs – and the last few weeks have been no exception.
Directed by her beloved stylist and close friend Law Roach, she has worn a series of web-inspired outfits from designers such as Ashi Studio, Louis Vuitton, and John Galliano.
And she looked every inch the style icon as she posed up alongside her new husband Tom Holland, whom she tied the knot with earlier this year.
The Spider-Man promotional tour began in Madrid in mid-June, where Zendaya stunned in a black strapless gown by Christian Cowan.
How Zendaya wove Spider-Man into her entire press tour wardrobe as the actress continues to cement her status as the queen of method dressing (pictured in Madrid at the start of the press tour)
The actress, 29, has always channeled her characters and themes of the films she stars in while on her fashionable premiere runs – and the last few weeks have been no exception (pictured in Ernesto Naranjo)
The stunning ensemble featured a fringe skirt and brought a 1940s silhouette to the present day with a contemporary Spanish spin.
The dress was pulled from the designer’s Fall 2026 collection and completed with black pumps and accessories from Rolex and Stefere jewellery.
For her second look in Spain, Zendaya donned the famous Spider-Man red in a high-neck dress from Ernesto Naranjo.
She teamed the 2026 Fall collection piece with matching pumps.
Next up, Zendaya was in Amsterdam wearing an ensemble from Nicolas Ghesquiere’s Cruise 2027 collection.
The striking look featured a black jacket with white detailing and bright red shorts.
For another photocall in the city, she turned heads in a sheer slip dress with an asymmetrical hem and white floral appliqués.
The racy number from McQueen showed off her toned figure and was paired with a high-low black opera coat.
Directed by her beloved stylist and close friend Law Roach, she has worn a series of web-inspired outfits (Dressed in Nicolas Ghesquiere)
For a photocall in Amsterdam, she turned heads in a sheer slip dress with an asymmetrical hem and white floral appliqués
Next up was Berlin for a German fan event, in which she took inspiration from the college style, which features in the movie, with a red jersey-style top from Coach
After the fan event, she headed to the premiere in a black custom leather two-piece from Louis Vuitton
Heading over to Rome, Zendaya caught the eye as she drove into Italian fashion history with a dazzling Swarovski-encrusted two-piece
Next up was Berlin for a German fan event, in which she took inspiration from the college style, which features in the movie, with a red jersey-style top from Coach.
She paired it with a plaid midi skirt and pointed-toe brown heels.
After the fan event, she headed to the premiere in a black custom leather two-piece from Louis Vuitton.
It featured a small waistcoat top and low-rise maxi skirt with a long train.
Heading over to Rome, Zendaya caught the eye as she drove into Italian fashion history with a dazzling Swarovski-encrusted two-piece.
The red and blue colour block outfit, from Versace’s Fall 1997 collection, was teamed with white heels.
For the night, the actress looked incredible in a vintage spiderweb gown from Giorgio Armani.
Stylist Law said of her outfit: ‘Zendaya only wears Italian when in Italy.’
She finished her striking look with jewellery from Tiffany & Co.
Next up was Rome, where Law shook things up with an oversized $35 Marvel tee from the early noughties.
The effortlessly cool look was finished with Louboutin heels and a Rolex watch.
She then popped over to London for a photocall, where she stepped out in a celestial John Galliano dress from the Spring 1997 collection.
Next up was Rome, where Law shook things up with an oversized $35 Marvel tee from the early noughties
For the night, the actress looked incredible in a vintage spiderweb gown from Giorgio Armani
She then popped over to London for a photocall, where she stepped out in a celestial John Galliano dress from the Spring 1997 collection
After a couple of weeks spent promoting her other new film, The Odyssey, Zendaya returned to Spider-Man for a photocall in New York
For her second event of the day, the actress arrived in Mexico City in an incredible asymmetric black dress from Ashi Studio
Zendaya then stepped out in Shanghai in a web inspired dress
Heading back to the US, Zendaya hit the Los Angeles blue carpet in a bold black dress from Ashi Studio
On Wednesday, she headed to London for the final premiere of the press tour, where she turned heads in a plunging white gown from Tamara Ralph with a silver sequin web design
Looking sensational despite the heatwave, the actress turned around to reveal an intricate silver spiderweb across her back, which was hung with different charms including hearts, stars and a four-leaf clover.
Meanwhile, the main part of the dress was patterned like the night sky and scattered with the outline of gold cherubs.
After a couple of weeks spent promoting her other new film, The Odyssey, Zendaya returned to Spider-Man for a photocall in New York.
She donned a full ensemble from the Vetements Spring/Summer 2027 menswear collection.
The stylish look consisted of a white blazer layered over a black shirt dress and knee-high PVC boots.
Dangling from her ears were a pair of dazzling spiderweb earrings – a stylish nod to the new film.
For her second event of the day, the actress arrived in Mexico City in an incredible asymmetric black dress from Ashi Studio.
The ensemble featured a half silk, half intricate lace detailing with a body-hugging design.
She finished her outfit with spider-shaped earrings from Jacob & Co.
Jetting off to Shanghai, Zendaya commanded attention with a new Cleopatra hair look and a daring ‘web’ dress.
The actress looked sensational as she debuted another new hair look, styling her waist-long dark tresses poker straight with a short block fringe.
Giving another nod to Cleopatra, Zendaya wore a bold palette of makeup complete with a dark smoky eye shadow.
She also once again proved she is the queen of method dressing as she showed off her amazing figure in a web-themed dress from Atelier Versace.
Her gown boasted black glittering web detailing with white draping edging, with a dazzling silver brooch by David Webb added to the waistline.
She completed the look with a Rolex and Christian Louboutin pumps.
Heading back to the US, Zendaya hit the Los Angeles blue carpet in a bold black dress from Ashi Studio.
The sculptural design featured a dramatic ruffled skirt with a deep plunge.
On Wednesday, she headed to London for the final premiere of the press tour.
The actress turned heads in a plunging white gown from Tamara Ralph with a silver sequin web design.
Zendaya continued her stylish Spider-Man: Brand New Day press tour alongside husband Tom Holland at Wednesday’s star-studded premiere in London
The new film follows the ending of No Way Home, in which a spell cast by Dr Strange caused everyone in the world to forget the existence of Spider-Man’s secret identity, Peter Parker
The stunning dress featured sparkly straps and cinched her in at the waist before flowing out into a chiffon train. Her hair was styled in long curls by No98 Beauty.
Zendaya looked flawless wearing Charlotte Tilbury’s iconic makeup and skincare and wore Mouawad earrings and a ring from the Maison’s Majestic Diamond Suite.
Meanwhile Tom – whose performance in Christopher Nolan’s $250million epic The Odyssey was recently roasted by critics as ‘comic book basic’ – wore a dark purple Anderson & Sheppard suit and bespoke Pragnell spider brooch.
Tom steps back into the iconic suit as Peter Parker for the latest instalment – which is already impressing fans – taking on the role once played by Tobey Maguire.
Zendaya and Tom famously met on the set of Spider-Man: Homecoming in 2016.
Fast forward ten years, and the pair are now married and back on the promotional trail for their latest Spider-Man film.
The new film follows the ending of No Way Home, in which a spell cast by Dr Strange (Benedict Cumberbatch) caused everyone in the world to forget the existence of Spider-Man’s secret identity, Peter Parker (Holland).
Brand New Day picks up four years later, after Parker has largely given up on his connection to the world around him and has devoted himself entirely to fighting crime as Spider-Man, even as his former girlfriend MJ (Holland’s real-life wife, Zendaya, who stunned in a black arachnid-themed gown at the film’s premiere on Monday in Los Angeles) has moved on with a new love interest after forgetting that they were ever a couple.
Amid the turmoil in his life, Parker’s superpowers begin to undergo a sometimes disturbing evolution, which several critics compared approvingly to the direction taken by the original trilogy starring Tobey Maguire.
Critics have called it one of the best of the iconic superhero’s films – and a return to form for the Marvel Cinematic Universe.
Critics had high praise for Brand New Day’s returning star, Tom, and they largely applauded the film’s move away from the confusing bloat of the previous entry in the series, Spider-Man: No Way Home.
The New York Post’s Johnny Oleksinski wrote that the current Spider-Man series is the only part of the greater Marvel Cinematic Universe that he still looks forward to.
Oleksinski called Brand New Day a ‘welcome reunion’ with Holland and Peter Parker, though he noted that it was ‘much darker’ than previous Spider-Man entries.
He agreed with the comparisons to the Maguire years, writing, ‘Tonally, Brand New Day is a lot more like Tobey Maguire’s aughts films, which to my mind are not only the gold standard of Spider-Man movies, but Marvel films as well.’
Writing for RogerEbert.com, Brian Tallerico gave Brand New Day a middling 2.5 stars out of four.
The premiere comes as Tom and Zendaya’s latest movie The Odyssey has already set critical and audience review records.
Figures show that, from just under one week of The Odyssey’s wide release, July 17, the movie’s total haul is $303million worldwide, with likely another $15-20million coming in when Wednesday’s figures arrive.
But with the couple’s upcoming Spider-Man movie set to be released in days, fans will have to see which film becomes the top-grossing film of the year, as Brand New Day is currently breaking ticket pre-sale records for the opening weekend and first week.
