CEO Tim Cook says Apple ready to open its wallet to catch up in AI
By Stephen Nellis
San Francisco (Reuters) –Apple CEO Tim Cook showed that the iPhone manufacturer is ready to spend more to catch up with competitors artificial intelligence By building more data centers or buying a larger player in the segment, he leaves a long financial ignition application.
Apple, such as competing to keep up with competitors. Microsoft And both of them are Alphabet’s Google, which attracts hundreds of millions of users to chat boots and assistants working with AI. However, this growth came with Google’s 85 billion dollars and Microsoft’s plan to spend more than 100 billion dollars in data centers.
In contrast, Apple leaned against external data center providers and a high -profile partnership with the Chatgpt Creator to address some of the cloud computing work. Openai For some iPhone features, Siri has tried to enlarge most of AI technology, including improvements in the virtual assistant. The results were Rocky and the company delayed Siri developments until next year.
During a conference meeting after Apple’s third quarter of the third quarter, the analysts asked Apple that it had not historically made great agreements and could take a different approach to follow the AI ambitions. CEO Cook said the company has already bought seven small companies this year and is open to buying larger companies.
Cook, “We are very clear to the merger and purchasing process that accelerates our roadmap. This year, although the nature of what we have acquired so far, we do not stick to a particular body company.” He said. “Basically, we ask ourselves whether a company can help us accelerate a roadmap, and if they do, we are interested.”
Apple tends to buy smaller companies with highly specialized technical teams to create certain products. The biggest agreement so far was to purchase Beats Electronics for $ 3 billion in 2014, and then an agreement of $ 1 billion was made to buy a modem chip business from Intel.
But now Apple is at a unique intersection for her job. Tens of billions of dollars in the year he received as a default search engine from Google on iPhones can be taken back by US courts in Google’s antitröst attempt, while initiatives such as astonishment are negotiating with a supported browser that will deal with many search functions of Google.
Apple executives in the court that the company’s safari browser with AI with the search functions of the search functions, and Bloomberg News, Apple executives of the reuters were not independently confirmed, he said.
