Victorian council ends decade-long Great Ocean Road tourism bid
A Victorian Council ended a ten -year offer to be included in the famous Great Ocean Road.
The Glennelg Shire Council in Far Southwest Victoria blames state and national marketing campaigns for not involving their regions.
Although the Great Ocean Road was not in itself, the Glennelg Council was paying $ 80,000 a year to be part of the Great Ocean Road Regional Tourism Board.
In a statement made on the Council website, the Council, which was published at the beginning of this month, said it was time to cut the chord.
Bir As of 2015, the Glennelg Shire Council has become a member of the Great Ocean Road Regional Tourism Board (GORRT).
“Despite Gorrt’s strongness in Gorrt’s advocates and attempts to associate Glennelg Shire with the Great Ocean, Glennelg Shire was not officially recognized by our state and federal partners as part of the Great Ocean Road.
“We are removed from marketing, tourism campaigns and strategies regularly.”
The state government says Great Ocean Road produces $ 1.9 billion of economic activities every year and creates 9800 local business.
Tourism launched its new largest campaign last week, and the only Victorian places were twelve ambassadors in the western half of the tourism strip.
Although Glennelg Shire pays $ 80,000 a year to the tourism committee, the road is to the west of the real Great Ocean road. Membership provides businesses and organizations access to marketing on tourism websites.
The Council spokesman, “Council chose not to continue with GORRT, instead of the unique needs and potential of our region to better invest in better compatible special opportunities to invest the annual $ 80,000 membership fee again,” he said.
Instead, Glennelg Shire will focus on introducing the national view of the Kelpie Festival and the UNESCO World Heritage List; The first place in Australia is the first place known for its cultural values.
A state government spokesman, the Great Ocean Road Regional Tourism Board is responsible for tourism for the region, he said.
Söz We will continue to work with Glennelg Shire to visit visitors to visit Southwest Victoria and encourage the best of the Great Ocean Road, Söz said Sözcü.
