On Holding (ONON) earnings Q2 2025

It increased by 32% in the second quarter of the Swiss sportswear company in sales, and even if it claims with new tariffs on imports from Vietnam, it led to a full -year income guidance.

Buzzy Sneaker brand loan by getting a market share NikeNow 2.91 billion Franks ($ 3.52 billion) of Frank ($ 3.52 billion) is waiting for full -year sales. According to LSEG, this is in line with the Wall Street’s expectations of $ 2.92 billion ($ 3.59 billion).

Compared to the previous view of ten, 60% to 60.5%, it increased gross margin guidance to the range of 60.5% to 61%.

The company, which originates from Vietnam, has increased prices on July 1 to balance higher costs. CEO Martin Hoffmann, in his statement to CNBC, did not see that demand was slowing down among wholesale partners or consumers.

Hoffmann, “We trust our lifestyle business very much, so we are trying to stay a little longer where we are in our running products, we bowed the price increases towards lifestyle business.” “So far, we have not seen a negative impact on price increases.”

Growing more than 30% every three months since 2023, the company defeated Wall Street’s sales expectations for the second quarter.

Based on a questionnaire of LSEG’s analysts, how was it in the second quarter compared to Wall Street:

• Loss per share: 9 cents ($ 0.11) were set in Frank. The number could not be compared with estimates immediately.
• Revenues: 749 million francs ($ 922 million) and 705 million francs ($ 868 million) are expected

The net loss of ten on June 30 was $ 30.8 million ($ 37.9 million) ($ 37.9 million) or $ 10 ($ 0.12) compared to the previous year, compared to net income of 40.9 million francs ($ 50.4 million) or 12 cents ($ 0.15) per share. The loss was first directed by foreign exchange fluctuations between the US dollar and the Swiss Franc.

Sales rose to 749 million francs ($ 922 million) and increased by 32% of $ 568 million ($ 699 million) until the previous year.

Founded in 2010 in Switzerland, ten tried to be the most premium sportswear brand on the market. It is one of the few companies that receive a share of Nike, especially in the working segment. The company attracts some of Nike’s annual sales, but has become reputation for innovation, a new stroke against the old sneakers giant.

In recent years, a category of sneakers, which has been relatively soft, has continuously enlarged sales in On-Double numbers, and considering how low brand awareness is in some parts of the world, it still has more space to grow.

The key to the strategy is to balance direct sales through wholesale sales through their website and stores and sales. At a time when Nike fills this important shelf area while Nike moves away from wholesalers and enlarges the stores and digital revenues of others.

In the second quarter, the direct revenue of it to the wholesale and consumer exceeded the Wall Street expectations. According to StreetCount, On’s wholesale income was 441 million francs ($ 543 million). According to StreetCount, direct sales were $ 308 million ($ 379 million) compared to their expectations of 279 million francs ($ 344 million).

Sales in America; Europe, Middle East and Africa; And according to Streetaccount, the Asian-Pacific region defeated expectations.

Although he did not break his performance in China, Hoffmann said that sales in the second quarter were a bright point for the company because sales grew by 50% compared to the previous year.

“Very strong for the American and Chinese consumers,” Hoffmann said. “We have seen 50% of the same store growth in our retail stores, even greater growth [e-commerce] The channel and then new stores go to the top … China is a very powerful market for us. “