Swatch apologizes for ‘slanted eye’ ad after online backlash in China

Story: Swiss watchmaker Swatch issued an apology at the weekend after being criticized with an advertisement in China.

In a ‘inclined eye’ pose, he drew ads containing the images of an Asian male model that attracted the corners of his eyes up and back.

The images of the Swatch Essentials collection were condemned online in China.

Many comments said that they mimic racist regiment movements about Asian eyes.

Peter Xu is an impressive fashion.

“They apologized. In the long run, I still think it would take the job, because it wasn’t really intentional. At least it wasn’t the intention of the brand. Maybe some unstable decisions made by the photographer who didn’t really understand China.

Swatch issued an apology on Saturday on the Weibo social media platform.

The company said that he had noted the last concerns’ and removed all relevant materials around the world.

Swatch Group did not immediately respond to a Reuters request for more comments.

AD Fallout was the latest setback for the company.

His shares have fallen more than half since the beginning of 2023 and face 39% tariff in exports to the United States.

Swatch also held Omega and Tissot watches and relied on China, Hong Kong and Macau for about 27% of the group sales last year.

The stocks in the company fell approximately 3% in early transactions on Monday.