K-beauty is having its moment in India as brands strive to get the glow back
K-beauty contains a range of skin care and cosmetic products based on the South Korean beauty regime. Snails and formulations, such as mussel and jeju volcanic ash, and are known for multi -step routines to obtain a glowing skin, which is often called ‘glass skin’.
Indian personal care companies such as Sugar Cosmetics and Hacı imitate brands that mimic young and wealthy customers who are willing to try to try skin care inspired by Korea in a saturated market with new companies. Even Korean brands go in, the fastest growing market for Innisfree after India.
Supported by Mumbai -based Hacı, Vertex Ventures Seai and Anicut Equity Continuum Fund, it is currently more than 40 products of its income, its founding partner Anurag Keda, Mint. He recorded an income LaThe financial year, which ended in March 2025, is 400 Crore.
“Our materials such as volcanic lava ash come from Jeju Island and our red vine is caused by French vineyards. He said. “Priched among our products La300- La800 effectively deals with the premium segment with value consciousness. “
According to the latest research by beauty retailer Kindlife and Datum Intelligence, India’s beauty and personal care market is expected to reach 45 billion dollars by 2030. K-Beauty stands out as a rupture segment, which is estimated to rise from $ 0.4 billion to 2030 in 2024 to 25.9% to $ 1.5 billion annually.
Hacı rose in March La200 CRORE IN PRE -MONEY Valuation LaWith the current investors Narotam Sekhsaria Family Office, Vertex Ventures Seai and Mihabilis Investment Trust, new investors VerTex Growth Fund and Anicut Equation Continuum Fund. Pilgrim now wants to invest more capital to expand the segment with research and development in Korea skin care.
Quench Botanics, a Korean skin care brand initiated by L Catterton and A91 joint -supported sugar cosmetics in 2022, saw the 66% increase in the previous financial, founding partner and chief business officer Kaushik Mukhergere without revealing absolute figures. In October 2023, Kareena Kapoor Khan gathered as a joint owner in Khahan, grew faster than sugar in the last two years and reflected the increasing demand for K-beauty products.
“Makeup since last year [cosmetics] He passes through a rough patch, Muk Mukherger said. But consumers are always willing to invest in skin care. Skin care is working on trust and we see that sugar’s 10 -year experience in developing consumer trust in cosmetics has become a sticky demand for Quench’s skin range. “
Higher ticket size
The Korean Skin Care Market leads to the increasing awareness of skin care routines between gene and thousands of years, material -based, result -oriented products, and the increasing effect of Korean pop culture.
“The rise of K-Beauty, a consultant partner Kearney Partner, offers a plan for innovation and differentiation in a crowded market. Indian brands can learn from this by focusing on efficiency, transparency and consumer education. ”
Moreover, the emphasis on K-Beauty’s rituals and self-care reshapes how beauty is perceived and consumed in India by adapting well with developing consumer values.
The growing primation also helped. According to Amorepacific India’s assistant director and marketing president, Mini Sood Banjee, the parents of South Korean skin care brands Innisfree, Laneige, Edude and Cosrx’s parent Amore Pacifree, Laneige, Edude and Cosrx are considered the second fastest growing market after the USA. “India is experiencing a moment of beauty especially in the premium and luxury area. The average ticket size in brands LaWith more than 50 %repetition ratio, offline retail 4,000-5,000. “
Markets also skip the tendency. Listed beauty retailer Nykaa added four large South Korean brands (TIR, Dr Jart+, Numbuz: N and Skin1004) to the FY25 platform, which is the highest number of additions in any year. Focusing on bringing global brands to India, Kadlife, the Beauty Market with Kalari and Titan Capital, is receiving most of its sales from K-beauty products.
Radhika Ghai, the founder and general manager of Kindlife, said, “This consumer is routinely loyal, but brand fluid. They want heroic products and materials and they go beyond the adhesion to the routines of a brand.
Last year, Kindlife collected $ 8 million from South Korea’s private capital company JB-Dooeun TK Fund and Japanese venture capital company Mixi Global Investments and stated that global investors’ interest in India’s K-Beauty Wave.
Still early days
K-Beauty still has to prove that it is a continuous category in its early days in India.
According to Kindlife’s Ghai, fine gross margins and high marketing expenditures may continue to reduce long -term revenue increase and brands will have to find a way to balance innovation and costs.
It is also important to make the pricing strategy correctly. “For Indian brands, pricing strategy for Indian brands should balance the perceived value. “In addition, local production partnerships or content supply can help reduce costs while maintaining product integrity.”
