American Eagle shares rise on partnership with Travis Kelce
American Eagle launched the AE X Tru Corors by Travis Kelce.
Courtesy: American Eagle
Shares American Eagle After cooperating with the football star of the clothing company Travis Kelce, on Wednesday morning, only one day after singing singer Taylor Swift was engaged.
The stock increased roughly by 5% in early transactions.
Kelce’s sportswear brand Tru Kolors launched a limited number of collaborations with American Eagle and matches the jeans brand with Kelce’s choices, including T -shirts inspired by Vintage and “redesigned” Varsity jackets. Kelce said that cooperation was more than a year, but the announcement came Only one day after his offer, he caused him to mix a global internet among the fans.
Kelce, the creative director of the collection, was a great opportunity to establish a team with a built -in brand, which both sides were really excited to cooperate on every decision in the design and creative process that implemented the ‘AE X TK’ collection. ” He said. expression.
Two drops are released on Wednesday and September 24th.
American Eagle was not the only stock that received a impact from the engagement announcement of the NFL star This week. Shares Signnet Jewelers He briefly followed the proposal because the fans focused on Swift’s “pillow cutting” engagement ring.
Other companies did not waste time to use the offer to promote their products, for example Domino’sGrupHub and Solidcore, among others.
The cooperation of Kelce’s American Eagle comes after the Jeans brand cooperating with actress Sydney Sweeney in July. That team He fascinated what some critics see good “jeans” and “genes” as a ton deaf campaign for the word “genes”.
President Donald Trump calls the campaign “the hottest advertising there.”
Since mid -July, the stock has increased by about 20%.
Description: This story was updated to clarify that Travis Kelce and Taylor Swift were engaged on Tuesday.
