Lamborghini CEO warns tariffs have even forced its wealthiest consumers—who have an average of 5 cars in their garage—to waver on buying a new ride

• Lamborghini CEO Stephan Winkelmann As the tariffs between the United States and the EU remain unstable, some mercenary customers were kept in new automobile purchases. The US is the largest market of the company, and despite the accumulation of an order that provides some pillow against the latest record results and sales slowing, Winkelmann tariffs have the potential to get a blow to the company.

President Donald Trump’s tariff instability is waiting for the economy, and even Lamborghini’s deep -pocket customers are not immune.

CEO Stephan Winkelmann said that some US customers, which are at least $ 400,000 for a basic model, expected to see that the tariff rate for the EU is ultimately settled for the EU. Even if the US has reached an agreement, it is waiting for customers 15% Tariff for Some EU productsThe EU included cars in exchange for several commitments. This includes buying more AI chips and military equipment than the USA

“Some are waiting because they want to be sure that it is the last number that will be in place, W. Winkelmann said. CNBC. “Others are good with this, or we will have negotiations.”

Winkelmann said that Lamborghini could resist the pressure of tariffs because of the accumulated work of big orders – that the company had been ordered one or two years ago – the company will encounter pressures from the US tariffs in the EU. Lamborghini vehicles are made in Italy and this point is a differentiating for the brand. Although the US is the largest market, the production of the car company cannot be moved there, a strategy is Trump He suggested companies to avoid tariffs.

“Free trade for us is the right approach,” Winkelmann said. “We all know.

Lamborghini, which belongs to Volkswagen’s Audi group, reported an annual 16% increase. 3 billion euros ($ 3.5 billion) for the first time for Mali 2024 earned. Operating revenue rose to 835 million euros ($ 974 million) to double -digit figures. The company has also launched three new Plug-in Hybrid models since 2023.

Lamborghini did not answer immediately LuckRequest for a comment.

Providing another support is Lamborghini’s increasingly diverse customer base. Wealthy customers, younger than the world, pushed the average age of a lambo owner below 45. The average customer in Asia is approximately 30. The average buyer has five cars, the luxury, expensive model Revuelto’s buyers have an average of 10.