Nine snares EPL rights, looks towards the AFL

Nine to nine reported The publisher clearly moves to the British Premier League (EPL) in an agreement of 100 million dollars per year to the British Premier League.

The agreement would shorten the current rights regulation by Telco Optus until 2028. loss In an agreement of $ 1.2 billion in 2018, seven western media jacks rights and seven loss Although media managers continue to speculate about Nine’s next move, tennis rights of $ 300 million in the same year.

The eyes returned to the future of two major Australian sports codes (AFL and NRL) and nine of the publication, where the nine appeared well. Although AFL’s current broadcast agreement is not set to expire until 2031, it is shared between seven and foxtel.

The current repetition of publication rights for AFL, price With a ninth late monster proposal in 2022, about $ 500 million worth $ 500 million annually and less than the joint proposal from Foxtel is less than 140 million dollars per year. Nine’s solo proposal was a remarkable amount for a single publisher. Sources (non -authorized to speak in the registration), which are informed about the proposal, say that nine out of nine is now done with the Rugby Union to benefit from the benefits associated with a full -controlled publisher on broadcast arrangements.

With discussion and Decreased viewers (400,000 persons reported in a week), which is related to “Super Saturday ından since 2025. Payment WallAFL may be more willing to take into account an offer renewed from nine, especially to take early steps to a broadcast arrangement and to remove seven from financial misery as with optus and EPL.

Questions continue to be a partner in Foxtel’s cost -increasing rights agreements. Since the negotiation of the current repetition of the AFL agreement announced in 2022, FOXTEL, rights assets and sports flow service, including Kayo sold News Corp, Russian Oligoch Len Blavatnik’e British flow giant Dazn.

Kayo and Foxtel saw a series excess After the inheritance process and the company’s rights assets have gradually decreased in the last five years, even if the price of retail for Kayo, the primary consumer product, has increased. Especially, foxtel loss The rights of European sports publisher Bein Sports, Bein Sports, who takes a significant portion of the tennis calendar outside the four main branches and a significant part of the best European football leagues outside the UK.

Meanwhile, the seven -year -old, the company’s share price since 2022 continued to tend to decline. On September 9, 2022, the company has an existing $ 4.5 billion, three days after the announcement of the seven -year agreement ( contributing Approximately $ 170 million a year), the stock price sat at 50 cents. During the writing, 72% down – 14 cents. Seven’s latest financial expressionsThe AFL agreement of $ 170 million represented more than a quarter of the company’s operating expenses, while the income fell by 6.2% in the last financial year. More than four dollars spent in seven go to AFL rights agreements, and considering the situation of the softer advertising market, they will not be seen that they will bring this money back.

The company’s latest EBITDA (interest, tax, depreciation and incineration before) decreased by 25.6% of the previous year, $ 92.3 million decreased by 39.4%. Seven West has not developed the earnings position every year since 2021, and if the advertising market remains soft, it is difficult to see how they can start to return from football rights.

Media Journalist and Unreachable Founding Tim Burrowes Say Crirase This looks like seven.

“The only thing that is worse than winning for seven [the football rights] Burrowes said.

“Dynamic at seven [AFL] The agreement came, the network had seen what happened when he gave up his rights 10 AFL [in 2011] – The audience collapsed and never healed.

“If they lose the agreement, they’re losing the audience, and it’s a much more urgent problem.”

Burrowes said the investment moved away from linear television.

“I think that the dollar moves from television to other parts of the media, the platforms, faster than they expect.

The potential acquisition of AFL rights will see that nine has the rights of both major football code, which has not been realized since 2006 and Crirase He said it could be a challenge. In any case, it is understood that AFL is very pleased with its existing broadcast partners.

While the President of the Australian Rugby League Commission, Peter V’landys, is defined as “loyal verin by the media administrator peers and the only free broadcasting publisher of the sport since the Super League wars since the Super League Wars, the Rugby League is not expected to supervise the separation of Rugby League rights, but the Prime Minister’s Potentily of the Prime Minister in Brisbane is not less and less. and less, less, less and less, less, less and less, less, less and less, less and less, less and less, less and less, less and less, less and less, less and less, less and less, less and less, less and less and less, less and less and less and less and less and less and less and less and less and less and less, and the large West Sydney and Gold COAST) have been successful in the field.

The current broadcasting agreement of NRL, which is shared between Foxtel and Nine, ends in 2027 and appears to be ready for negotiation in the coming months, and the addition of two new teams during the broadcast agreement (a Perth -based franchise in 2027, followed by Papua New Guinea Team in 2028). It is understood that nine is willing to protect sports property, Rugby League Nine invader According to OZTAM data, it was four of the six highest commercial programs of 2024.

Apart from the big domestic football codes, Nine CEO Matt Stanton approved The company’s interest in Formula 1 (currently kept by FOXTEL) broadcasting rights and rights As part of the Olympic Rights package organized for Brisbane 2032 for the 2026 Winter Olympic and Paralympic Games in Milan cost The publisher is $ 305 million in 2023.

As Burrowes said, Nine seems to be on its way to becoming a “insomnia publisher ıyla with a full live sports rights gamut for all the hours of the night.

He refrained from commenting when he was contacted with nine people. Crirase.