McDonald’s plans $200 million investment to promote regenerative practices on US cattle ranches
McDonald’s said on Monday that it plans to invest $ 200 million to promote for the next seven years. Regenerative Agricultural Practices On cattle farms.
Chicago Burger Giant said the investment is the largest up to date to support regenerative agriculture in the United States.
McDonald’s North American chief supply chain officer Cesar Piña said, “As a brand that serves more than 90% of Americans every year, we accept the responsibility to help protect our food systems for long -term vitality,” he said.
Regenerative techniques Aim to protect water, increase soil health and reduce synthetic chemicals and fertilizers. Other big companiesGeneral Mills, Nestle, Walmart and Pepsico, including regenerative agricultural projects in recent years.
In cattle farms, regenerative agriculture of farm owners frequently move cattle and allow the land to heal for weeks or months. This helps to produce more grass with deeper roots to help heal the soil.
McDonald’s said that his investment would help to accelerate regenerative grazing and water and wildlife protection in 4 million acres of farms in 38 states.
McDonald’s works with the National Fish and Wildlife Foundation, which will independently give a competitive grant to the organizations that will assist the participating farm owners. The company said that some suppliers, including Cargill, Golden State Foods and Coca-Cola, also provide financing for the foundation.
Jeff Trandahl, General Manager and CEO of the National Fish and Wildlife Foundation, said that regenerative applications can ultimately increase the efficiency of pastures and increase the profitability of farms. The Foundation expects the first prize tour to be announced in January.
