JPMorgan can now help you find a private jet or butler

JP Morgan Private Bank starts a new lifestyle service for wealthy customers, offering discounts and guidances in everything from private jet flights and travel to house personnel and art restoration.

Movement, private banks and asset management companies come as they try to find ways to serve customers, except for the more and more commodified basic investment and financial advice. JP Morgan said that ultra -high net -value customers and family offices are increasingly oriented to the reserve consultants for wider non -financial advice.

“There is a tendency among customers who want our advice other than traditional reserve management,” JP Morgan Private Bank’s Co -Chairman of the Global Family Office of the Global Family Office. He said. “They see JP Morgan as a reliable resource because of our customers.”

Services will provide access to a private company network of JP Morgan Private Bank’s US customers carefully by the bank and curated by the bank. There is no additional fee to access services, and customers will receive special offers, free consultants, discounted prices and other opportunities from companies on the platform.

Services include everything from private jet flights and luxury trips to home personnel, health management and collection recommendations. In addition, Ultra -rich investors and family offices, which are strongly demanded, contain collective financial reporting programs, book holding and invoice payment services (known as “CFO Services”).

For travel advice, customers will be able to access Valerie Wilson Travel, which JP Morgan purchased the travel management company Frosch in 2022. The bank did not name other companies available on the platform, but it contains a wide range of provider in various services.

In private aviation, customers can choose from a jet card program, fractional property or regulation depending on their needs. For collections, customers will be able to receive advice to manage, maintain or sell their collections from cataloging and restoration to selling or purchasing in primary or secondary markets.

For household staff, customers will access recruitment companies specialized in family offices and household peoples. Service will also have financial management services and financial reporting tools where customers can see all their investments in one place.

Sinclair said that private jet services tend to be the most demanded by private bank customers and tend to be Bill Paying and Payroll for house employees. Authorized, business owners who sell their businesses often want to find new health insurance plans from the bank, he said.

Emily Margolis, head of lifestyle services for the private bank, said JP Morgan will add more services to the platform while growing up.

“Physical security, insurance, more in -depth, we are looking at the areas where we see more demand.” He said.