Retail giant scanned shoppers’ faces without consent, commissioner rules
This regulator, after a similar finding against Bunings last year, is currently a decision of the administrative investigation court after a second decision against the retail process against the reckoning for the second time.
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In the case of Bunnings, he received the data of customers’ faces for three years and compared them with a database of individuals with which the company sees a potential risk due to past crime or violent behavior. General Manager Mike Schneider said that the stores participating in the hearing had a clear decrease in violence.
The surveillance launched an investigation with the Bunnings investigation for the use of face recognition technology about KMart. Wesfarmers, who run Bunings and Officeworks, confirm that Officeworks does not use technology.
Kind said that the findings do not mean that face recognition technology is clearly prohibited, but that retailers and public spaces should weigh the prevention of customer privacy and crime.
“These two decisions do not prohibit the use of face recognition technology,” he said. “Customer and personnel safety and fraud prevention are the legitimate reasons for enterprises to consider these technologies. However, these reasons are not a free transition to avoid complying with the Privacy Law.”
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