A gay anti-bullying ad by Hilary Duff became a cult classic
You are talking about Hilary Duff a thought B4 ad.
Courtesy: Ispot
At the beginning of this year, the month of pride, Kai Cameron Wear various wigs and clothes to re -create an ad, which he has remembered live since the end of the 2000s.
Social Media Director published a video in Tiktok. Which player ad on Hilary Duff He told the shoppers not to use the word “gay” as an insult.
When we look at another player in this public service announcement, Duff was equal to saying “This ‘So Soc’ wearing the best skirt” using the insulting term.
The Disney star ends the advertisement by asking if people are hurtful and saying to them “knocked out”.
“He lives in my head freely, Camer Cameron said, referring to CNBC 2008 commercial.
Since Tuesday, Cameron received about half a million likes and hundreds of comments in the video.
The audience of the restart of Cameron said DUFF “ends homophobia” and “deserved Nobel Peace Prize. “
The original advertisement said “changed their lives” and “a moment in history.”
If these comments are any indicator, Duff’s video has become a cult classic for a generation who has ads on its favorite TV channels. It has gained a long -term place in the cultural Zeitgeist with a very clearly engraved reference shift in its minds and a constantly growing reference shift throughout the media. Therefore, advertising media can act as a success story to advance social problems through messaging. About twenty years later, the supporters of the young LGBTQ+ community are wondering what can be done to re -confirm the original message of the campaign.
Especially for LGBTQ+ viewers, the 17 -year -old segment has a special meaning for its success in the fight against hate and unique representation on the screen. While it is considered both humorous and high level, it also emphasizes a common problem in an unforgettable way.
Kevin Jennings, the founder of the young LGBTQ+ defendant group gay, lesbian and plain education network, who pioneered the campaign, said, “We caught lightning in the bottle.” “There is no other way to put this.”
‘We can make history’
When the campaign was published in 2008, the social media was still newborn and the linear TV reigned supreme. In this environment, Glsen saw the opportunity to shape public discourse against the use of the phrase “very homosexual”.
The group launched what is known as the “Think of B4 You Seing” campaign. Beyond 30 -second advertisement with Duff, a similar point included the use of the word “gay” of comedian Wanda Sykes, similar to having a “unpleasant” bound. A printed ad Blitz and private website also helped push Message.
Objective: According to Jennings, to return to the “environment” anti -LGBTQ language. Although many people knew that some people were hurtful at that time, using words like “gay” as an insult had not yet received the same treatment.
Hilary Duff comes to ABC’s “good morning America” in Times Square in New York on January 23, 2023.
James Devaney | GC images | Getty Images
Jennings remembers to think that Glsen has an equation for success. Considering his roles in the tv show “Lizzie McGuire” and Film “A Cinderella Story”, the organization was high in the organization’s list of dreams.
Glsen also had the support of the Group Advertising Council behind the iconic social awareness campaigns such as Smokey Bear and Friends. The campaign marked the Council’s first ads focusing on social issues related to the LGBTQ+ community.
“If we take out this, we can make history,” Jennings remembered. “And we did it.”
Viral is born for a moment
Since the Advertising Council is based on the donated area for its work, Jennings is concerned that publishers will withdraw from the campaign because it focuses on the LGBTQ+ community. However, Duff has received positive feedback, which encourages companies to move from non -popular watches to the first day.
DUFF’s commercial received support on social media platforms. Facebook And YoutubeThen it had been for a few years. Now, through social platforms, he sees it as one of the first media pieces that make “viral”.
Jennings, “If you asked me that day: ‘Kevin, do you think we’re still going to talk 20 years after these ads?,’ ‘Well,’ Well, in my most wild dreams, ” I said.
The data indicate that ads have traveled to prevent the use of the term. GLSEN’s 2021 school climate survey found 68 % “This is very homosexual” of the survey fields, often or frequently, more 90 % Twenty years ago.
According to Glsen’s current General Manager Melanie Willingham-Jaggers, the campaign also led to an increase in bullying and gay-alliance participation in bullying rates.
In addition, there are signs of anecdote success. Even before it is clearly defined as LGBTQ+, Derrick Winrow II remembers to try to imitate Duff by calling his classmates who use the word gay as an insult for about a week.
“I think I was very worried about keeping this, but the message has been with me since then.” He said. “It was much more effective than I thought it would happen.”
‘He was burned to his mind’
DUFF’s advertisement shook a few heads in media and culture.
Sabrina Carpenter, Singer and Man Disney Channel Screed, Duff by joking during it Netflix Christmas Private This was released at the end of last year. Comedian Ziwe A guest asked 2022
Bratz last year re -created He uses his babies like Duff and other actresses. Etsy sellers hawk clothes Quote from Duff and ad.
Hosts of No Gorge Podcast controversial Using the word “gay” in a episode last month. They wondered whether marginalized groups could get back similar words that were once used in aggressive way.
Video recreations such as Cameron’s are on popular platforms such as Tiktok and Instagram. Duff itself even entered the trend, left a video The lip that synchronized the original Advertising three years ago.
Austin, a sex therapist based in Texas Carli de Ville, ad Tiktok video. “To ensure that activism is mixed with the camp, I think what makes it so iconic.”
DUFF’s ad has a chord that determines more than LGBTQ+descriptive viewers. Yasmine Sahid, a social media content creator, said that the original video was “ally” to the LGBTQ+ community in a title of his own recurrence.
“If Hilary Duff says it is wrong to use the word gay, then I will use the word this way?” Sahid said, recently Amazon Prime’s “over -compensation”.
Representation then and now
Considering the fragmented media view, viewers and experts acknowledge that it would be difficult to make an ad with the same level of visibility today. More than one and a half since the campaign has been defending LGBTQ+ representation in the media.
“Currently, there is a really good representation in the LGBTQ community,” Georgia College and Professor of State University, who taught a lesson about LGBTQ+ marketing. He said. “But it wasn’t really there in 2007.”
For example, a positive representation in the film watched by the advocacy group Glaad thrown In the last decade. However, Schwartz said that sub -groups like transsexual people did not see the gains of the wider community.
According to GLAAD data in 2023, the LGBTQ+ community is not represented in advertising. Glaad from more than 400 ads on national linear TV from 10 largest agents to create LGBTQ+ people took place at only 3% and made up less than 2% of the screen time.
For the youth LGBTQ+ defenders, they are concerned about the revival of bullying and the ability of educated support providers to combat it. GLSEN FIVED 60% of the staff Earlier this year, Willingham-Jaggers refers to fund prints after reducing donations for LGBTQ+groups between the right-wing print of companies.
Jennings, who works on the attempts to combat bullying under the direction of Obama and now run LGBTQ+ Rights Group Lambda Legal, “Gay Don’t Call” Invoices To pass the state legislative bodies as proof of the decline of progress. He said that such legislation contradicts the aim of raising awareness of the campaign and encouraging inclusiveness among young people.
“We can make a difference if we put time and resources through this campaign and Obama years,” Jennings said. He said. “What we have learned now is that this difference can be reversed and that breaks my heart.”
