Swiss Watchmakers Sound Upbeat on US as Long as Stocks Last
Swiss observers put a brave face in the tariffs that threaten President Donald Trump at the return to the annual school in Geneva. This may change if US stocks are exhausted.
In July, an increase in exports was the supervisors carrying the burden of 39% tax imposed on the products from Switzerland last month, at least in the short term, in the short term, and the participants often optimize the chance of making a better agreement of the Swiss authorities before the end of the Wiggle rooms.
Georges Kern, General Manager of Breitling AG, said at the opening of the Geneva meeting Days meeting, “This should be solved or partially solved within the following weeks or months. So let’s continue to be positive.” “Everyone has backup plans and a few months of inventory.”
The scale of Trump’s tariff in Switzerland, which is part of the US production strategy, shocked the government in Bern, waiting for a 15% tax negotiated by the European Union. Instead, exporters such as Swatch Group AG and Cartier owner Compagnieère Richemont Sa suddenly faced the highest rate of developed economies by the US.
Geopolitical tensions and record gold prices come on a difficult time for luxury guards as they focus on demand. According to the Swiss Federation, the US, the US, in the first half of 2025, constitutes approximately 20% of the Swiss Franc export of 2.6 billion francs in the first half of the United States, most of the US largest or second largest market for the Swiss brand.
The reaction of the surveillance producers has changed. President Patriarch Paul Hoffmann, one of the oldest brands established in 1737 Grenchen-based Favre Leuba, plans to enter the US market-part of the strategy of expansion strategy beyond his castle in India.
“If the tariffs will remain in place for more than three to four months, the impact will be very important for the Swiss clock industry,” he said.
Others push forward. ZRC 1904, known for making the first dive time with a patented crown protection system that creates a waterproof seal and prevents accidental floods, continues with the plan to add retailers that started a few months ago despite the tariffs.
Before the tariffs, companies hurried to get stock to the USA, increased by 6.9% compared to the previous year in July, the export numbers shot in the export numbers. However, except for the US, the export would decrease by 0.9%, as the shipment of shipments to markets such as Japan and China underlined the struggles of the industry.
Bloomberg Intelligence expects a downward export tendency to continue after the US is stocked in July and early August.
Nevertheless, in order to exhibit the products of 66 brands, the managers in the Geneva, where he established a store in hotel rooms, cabins and exhibition areas, depends on what happened in the tariffs.
Swiss trade negotiators are still trying to reduce the tax. “We hope to find a better agreement. The difference with Europe is very shocking,” he said.
The Swiss delegation met with US Trade Secretary Howard Lutnick for further trade talks.
In the meantime, the most seller of the Rolex watches in the UK, the Swiss group PLC’s watches, despite the trade friction, gave the sector the reason for optimism. On Wednesday, trade, especially in the United States, said in a financial update on Wednesday that triggered an increase in shares.
Bloomberg TV interview, “the general mood in Switzerland, the situation will heal today,” he said.
This article was created from an automatic news agency feeding without changing the text.
