Adults in Great Britain now spending more time on mobiles than watching TV | Digital media

According to a report that calculates the daily average to watch all kinds of displays, when adults in Great Britain spend it to watch TV, it is now almost 7.5 hours.

Annual contact points survey spends a typical person who is 15 years of age or more, every day to watch a traditional set on mobile phones (three hours and 21 minutes) (three hours and 16 minutes).

This overturning point has been directed with a stable increase in the use of mobile phones in the last decade, which has reached almost one hour to three times a day. The TV set imaging remained relatively constant in 2015 with the average daily imaging amount in three hours and 23 minutes.

Published by the Institute of Applicants (IPA) in advertising, the research evaluates that it has spent an average of 7.5 hours in screen -based events, including mobile phones, laptops, tablets, game consoles and watching TV from 6.5 hours ago.

The findings of the questionnaire also emphasize the “always open” nature of mobile consumption.

The TV set imaging shows the highest viewing in the evenings, while the use of computer is aligned with traditional 9-5 working days. However, the use of mobile phone remains high from morning to bed, which indicates that the phones are now the most fixed media friend.

“This data points to a milestone in the evolution of media consumption, Dan said Dan Flynn, Deputy Director of Research in IPA, has been conducting contact points survey since 2005.

The questionnaire shows the dramatic change in young people’s habits, while determining that research conducted by the media regulator Ofcom last year is watching any live television in an average week of half of the young people.

Young generations, Mobile, Youtube, Tiktok and Netflix’da flow platforms, as well as watching, as well as to choose to sit in front of the traditional TV, including Instagram and Facebook, including social media platforms were drawn more.

The latest contact points survey, which destroyed 6,416 people over the age of 15, found that the youngest cohort up to the age of 24 spent four hours 49 minutes on mobile phones, and spent almost 50% more time than the general average. This demography also spends only one hour and 49 minutes by watching the traditional TV.

IPA Research Director Denise Turner, “Data not only confirm that mobile phones are now a dominant screen in our lives, but also emphasizes how fast our media habits develop,” he said.

The data also monitors the feelings and emotions of the participants and the daily media consumption routines, emphasizing some of the increasing concerns about content on internet -based platforms.

The audience was higher than 55% of feeling sad when watching videos on a mobile phone compared to a TV set.

Similarly, British adults reported that the probability of feeling comfortable while watching traditional TVs compared to watching videos on a mobile phone is 52% more.

Lindsey Clay, General Manager of Thinkbox, the TV industry body, said, “We watch TVs and use mobile phones for very different reasons”. “What is cooler is to fueled too much mobile time on poisonous social media, to fueled the separation of the youth mental health crisis and reliable news.

In the survey, looking at social media and sending messages found that the biggest time spent for mobile phones was announced with 49%. It was followed by radio and sound services with 20%and watched TV and video at 15%.