Advocacy and storytelling is the cornerstone of our marketing: Tourism Australia’s Nishant Kashikar

What has changed in Indian tourism, especially after Covid?

We were much more resilient to what happened. We have seen changes in consumer behavior post-Covid. For example, there has been a generational shift in travel where young Indians are traveling at a much younger age. Travel is no longer a luxury; it is a way of life. As soon as young Indians start earning, they go on their first international trips. There is also a change in attitudes. As a country, we are heading towards a ‘wasteful economy’. Younger generations want to spend money on food, shopping and travel. Families have fewer children and so they only spend money on experiences, not cars or houses. Indians also spend money on experiences such as cricket matches, concerts and food festivals. Finally, Indians have embraced digitalization of services where anything can be delivered within 10-30 minutes. Therefore, whenever you see a good discount on flight tickets, you feel tempted to buy a flight ticket to one of the best destinations. We started a campaign with flight ticket deals with MakeMyTrip. All these trends are fueling the boom in international travel from India.