Pricier supermarkets sour on grocery cost survey
The two major supermarket chains criticized the national data used to compare the prices of grocery stores after charging customers more than their cheapest competitors.
Research Consumer Defense Group Selection While I was crowned by ALDI for the general value, IgA was found most expensive.
Both Coles and IgA pushed back and argued that the data could not catch all discounts available in their stores.
Secret customers visited 104 supermarkets throughout Australia in March to compare the prices of 14 common grocery articles.
The elements include vegetable stock, sour cream, chocolate drinking, butternut zucchini, fast oats, garlic and onion.
The election says that the findings are to provide a general picture of grocery prices and smaller and independent stores tend to have more fluctuating prices.
The products were closely matched as much as possible according to the package size, materials and origin country.
Aldi offered the most value, the full product basket cost only $ 55.35.
Woolworths was not far from $ 58.92, the Coles basket without specialties came to $ 59.22.
A Coles spokesman said that the supermarket offers thousands of weeks of specialties and did not correctly reflect the entire product range sold by the revised basket.
The most expensive shop has proven to be the cheapest for carrots and garlic, but it was $ 69.74 IGA.
IGA said that the comparison of prices in small independent stores with larger supermarkets was “unfair ..
A spokesman said they expressed their concerns about the election after his previous report in March.
“The election accepts the wide variation of the IGA stores in the product range and store -sized variation.
“IGA stores have a differentiated range specially designed for local shopping with brands that you will not find anywhere else.”
Woolworths said that they understand the pressures felt by customers and will continue to reduce the prices on hundreds of winter foundations.
Aldi Australia’s lack of Jordan, supermarket will continue to provide quality products and low prices, he said.
Aldi, while Choice’s comparison, while JPMorgan’s separate research, claims that competitive remaining reduces prices.
According to the investment bank, Aldi’s June price discounts focusing on home brand products pointed to the biggest monthly price drop in 18 months.
The movement is believed to be a direct response to Woolworths’ $ 100 million investment in the low shelf price program launched in May.
In March, the Australian competition and the Consumer Commission published its final report to the supermarkets, and there was little encouragement to be competitive in pricing due to large market shares of large chains.
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