ADIDAS (ADS) earnings Q2 2025

Shares Adidas The German sportswear giant fell on Wednesday after marking one million euros hit from the US tariffs in the second quarter and warned that existing import taxes will increase the cost of US goods.

The world’s second largest sports retailer said that additional costs associated with tariffs could be 200 million euros ($ 231 million) in the second half of this year.

“Price increases will be only in the US,” CEO Bjørn Gulden told journalists during a call for earnings. He said.

Shares fell to London time (4:50 am meat) up to 9% in early trade before gaining losses for a 6% decrease until 09:50 am.

Adidas said it has not yet applied any price increase in response to tariffs, but instead it re -allocates the source mixture.

Gulden said that after the final ratio of US tariffs on global imports is approved on 1 August or around it, the administration would make a pricing review and that price increases are more likely to be applied to new products rather than the current lines.

“We can say, we will not have price leaders. We will move slowly and see what happened in the market,” he said.

If the tariffs increase in inflation, the company marked potentially wider risks for consumer demand.

Gulden, “Tariffs and especially uncertainty now make things difficult. For Adidas, this is about doing our best without damaging his work in the long run.” He said.

Gulden, in a statement accompanying the earnings update, “If all these tariffs cause great inflation, we do not know what the indirect effect on the consumer demand will be.” He said.

Adidas still guided the full year, but he said that it may change because it was stated as “high uncertainty due to US tariffs and macroeconomic risks”.

Currently, full -year money is expected to increase neutral sales in high single figures and the business profit to rise to 1.8 billion euros with an euros of 1.7 billion euros.

The sports retailer is releasing the second quarter sales than expected and the US has seen the softest sales growth.

Revenues increased by 2% annually in three months and rose to 5.95 billion euros to 30 June, the company said that 300 million euros marked the effect of negative currency. LSEG analysts estimated 6.23 billion euros.

The business profit increased by 58% annually in the quarter of 546 million euros and estimation of 518 million euros.