AI toys? Barbie maker Mattel teams with OpenAI to create new products
Your next toy or game can chat with you.
El Segundo toy manufacturer Mattel, behind Barbie and Hot Wheels, said in a statement on Thursday that Openai, who created the popular chatbot chatgpt, said that he came together to örmek bring AI’s magic to the age of age ”.
Companies plan to explain their first products this year, but I didn’t say what would happen. A person who is familiar with cooperation said it would be at least 13 years old. Although Mattel’s products are popular among children, the company also markets toys for adults.
The joint effort between the toy company and the great player in artificial intelligence shows how AI penetrates all over life, including the game time.
Mattel’s franchise officer Josh Silverman said, “AI has the power to expand this task and expand our brands in new and exciting ways,” Mattel said. “Our work with Openai will enable us to benefit from new technologies in order to strengthen our leadership in innovation and to revive new forms of game.”
Mattel will have to deal with the latest technology -affiliated children’s products, but will have to deal with data privacy and security concerns.
In 2015, Mattel worked with San Francisco Startup Toytalk on a baby known as Hello Barbie. Through Wi-Fi, you can chat with infants and children connected to the internet and even say jokes. The toy manufacturer also released Hello Dreamhouse, who illuminated the parts of the house in response to voice commands.
Recording the voice data required for toys was concerned about security experts and confidentiality advocates. They were worried about data violations and potential computer pirates could use toys to talk to children. Both toys were stopped.
Mattel said in the news bulletin that he would emphasize security, privacy and security in the products and experiences put on the market ”.
Mattel also makes popular games such as Uno and Apple. Company, Pictionary etc. AI sells a game called AI and the players draw pictures and estimates what AI is.
Technology companies integrate AI assistants into other products, including smart glasses. Openai announced in May that he is working to publish new AI products with Jony Ive, a former Apple manager, known to design iconic products such as iPhone.
Mattel workers also use AI to create toys. The toy manufacturer distributes chatgpt software to help tasks such as product development.
“Openai and Mattel can access new vehicles as well as an advanced AI talent set to ensure productivity, creativity and transformations throughout the company.” Openai Chief Officer Brad Lightcap said in a statement.
