Alibaba prices AI glasses at $660 and launches ChatGPT rival
Alibaba has announced plans to launch a pair of smart glasses powered by artificial intelligence models. Quark AI Glasses are Alibaba’s first foray into the smart glasses product category.
Alibaba’s
Alibaba’s On Thursday, it announced prices for its upcoming AI glasses and launched a new chatbot powered by the latest AI models.
The Chinese technology giant said that Quark AI Glasses will go on pre-sale on Alibaba’s e-commerce platform Tmall on October 24. The pre-sale price will start at 4,699 Chinese yuan ($659.4) but will cost 3,999 yuan after various discounts are applied.
Alibaba will start shipping the product from December.
The Hangzhou-based company also introduced AI Chat Assistant, a new chatbot mode in the existing Quark app.
The latest moves are part of Alibaba’s aggressive AI push this year; This sees the company rolling out updated models and trying to revive sales in its cloud computing business, where it sells much of that technology to businesses.
But the glasses and chatbot product highlight an area of Alibaba’s growing focus on artificial intelligence aimed at consumers.
Alibaba’s shares closed about 1.7% higher in Hong Kong, and its U.S.-listed shares also rose in premarket trading.
Alibaba AI glasses
The glasses support functions such as hands-free calling, music streaming, and real-time language translation.
Many tech companies see wearables, especially glasses, as the next frontier in computing alongside the smartphone. Quark AI Glasses are Alibaba’s answer to Meta’s smart glasses, designed in collaboration with Ray-Ban.
The Chinese tech giant will now also compete with Chinese consumer electronics player Xiaomi, which launched its own artificial intelligence glasses this year.
New artificial intelligence assistant
Quark is Alibaba’s main consumer-facing AI application. Alibaba on Thursday introduced a product called AI Chat Assistant, a new AI chatbot powered by the latest Qwen3 models.
The new mode allows users to switch to a chatbot-style interface and have conversations via text or voice. Alibaba said the new feature enables “AI calling and conversation” in a single interface. The idea is that users can do everything they need in a single app.
Some functions include photo editing, “photo-based problem solving” and AI typing, Alibaba said.
The product is Alibaba’s response to the growing number of chatbot products, from OpenAI’s ChatGPT to DeepSeek.
